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Secrets of business email correspondence. How to deal with an overflowing email inbox

Most email clients including Gmail, Mail.ru, Microsoft Outlook, Mozilla Thunderbird, allow you to put multiple recipients in A copy(on English language abbreviation adopted SS), or Bcc (CCB). V Copies recipients can see other people's addresses. In the second case, the identity of additional addressees is hidden.

Add recipient address

To specify the recipient (or recipients) of an email, enter the email address in the field To whom (That):

Some email clients allow you to simply enter a username in a field, which is then automatically filled in by the program.

If you use this field to send email to multiple people, each of them will be able to see full list other recipients.

How to create a copy of an email

Field CC or Copy used to exchange by email in a more indirect way than field To whom... If you are not addressing a person directly in your email, but would like that person to follow the discussion in the thread of letters or simply be aware of this topic, the field Copy will excellent option... The addressee who is in Copies letters, receives an unread letter on his mailbox e, like the one who was placed in the field To whom; the only difference is who you address the letter first in the body of your e-mail. In the professional world, mailing to Copies is used very widely and serves to keep colleagues in the know about different events and topics.

You can list email recipients simply by typing the list of addresses in the field Copy which is usually just below the field To whom... Everyone in this chain of recipients will be able to see the names and email addresses of all other recipients:

How to create a Bcc email

Each email client (Gmail, Outlook, Mozilla Thunderbird, Yahoo, etc.) allows the sender of the letter to reach a large number of people without advertising their information to other users in the email chain. This feature is called BCC or Hidden copy... You can hide recipients by entering their addresses in the field Hidden copy instead of using fields To whom and Copy:

You can use this feature for both individual and group emails. This is especially useful if you want to keep your contacts private, protect them from spam and unsolicited emails, or simply if you don't want your recipients to know who received the same message.

Field Hidden copy not always available by default for all email clients. For example, in Outlook You will need to go to Options to access the setting; v Thunderbird you will need to select this function from the drop-down menu; v Gmail need to press the button Copy and Hidden copy; v Windows Live Mail You will need to press the keys at the same time Alt + B.

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FinExecutive Russia site 2020-01-14

8 life hacks: how to work effectively with email

With the help of e-mail, we solve a lot of work issues every day. But along with this, many people, in the literal sense of the word, become dependent on their mailbox. If you think it is taking too much of your time and even hurting your productivity, take our advice.

It would seem that the rules for working with e-mail are known to everyone. But even this does not always help to use your time rationally. The flow of incoming messages, an overabundance of unverified mail, a lack of time to process e-mail with high quality, and the desire to always remain obligatory and reliable in the eyes of your business partners are often stressful.

Familiar situation? In this case, our life hacks will help you find a way out of a difficult situation and thereby increase your productivity.

  1. Make mailbox checking a part of your work schedule. Make it a rule not to monitor incoming messages, but to process them 2 times a day. After all, mail processing is the same job as any other included in your work schedule. Before using this life hack, analyze the flow of incoming messages to understand in which 2 hours you receive the most emails. Write these two periods of time in your diary and use them to read correspondence and respond to messages received.
  2. Minimize anything that reminds you of the existence of email. If the specifics of your work allows you to do this, close (and not just minimize) the program, disable the function of pop-up notifications when a new letter is received, and remove the icon from the desktop. Do everything to protect yourself from any additional reminders about your inbox.
  3. Empty your inbox. Once you keep the number of unread messages to a minimum, you will realize how much easier it is to process new messages when you don't have to search for them in a stream of miscellaneous information. You can process incoming mail faster if:
  • You will only leave in your Inbox unread messages;
  • Create separate folders for each project or letter category. This technique will help you quickly find the information you need;
  • Start applying labels and color-coded incoming messages. So for visual perception, the sorting of letters will become more noticeable;
  • Study in detail the functionality of the mail account in order to more effectively manage its work;
  • Block delivery of messages from unwanted users;
  • Unsubscribe from unnecessary emails once and for all. At first glance, this seems like a troublesome task, but if you do not want to continue receiving piles of useless information, you will have to reconsider all your subscriptions;
  • You will use filters to sort the emails received from the remaining mailings;
  • Mark with an asterisk those messages that are very important or require a detailed response.
  • Send copies of letters only to those who need them. The logic is simple: the less correspondence you send, the less incoming messages you will have. Therefore, if possible, include in the copy of the letter as few people as possible and do not use the "Reply all" function.
  • Don't use your inbox as just another to-do list. Some people send themselves letters to remind them to do something important. If you also use this method, try to get rid of it, because you will definitely not be able to increase your productivity. Get in the habit of writing a task down to your to-do calendar by picking a date and time when you can tackle it.
  • Use templates. If you often receive letters with the same requests or you are asked the same questions, try to automate your work. Formulate the perfect answer and use it as a template. This way you can save time and use it for more important or interesting tasks.
  • Save emails in the Outbox folder. Do not delete the sent correspondence, because the information contained in it may be necessary for you at any time.
  • Tell your colleagues about the change in your routine. To make it easier for you to stick to the new email guidelines, let others know your plans. Tell your management that you want to increase your productivity and for this you have disabled notifications about new emails, and you will sort out incoming correspondence in the allotted time. Also discuss other methods of communication when someone needs to contact you urgently.
  • magician_romanв The concept of "blind copy", learning not to do stupid things

    Surprisingly, many people, when they are required to send a letter to several people at once, simply list the addresses in the "To" field, this is normal when this letter is addressed to your colleagues or friends, but when you send letters to a group of clients, this way you show everyone addresses and other recipients, in fact, revealing their address base.

    It is enough for any of the clients to forward this letter to your competitor and your contacts will immediately flow away.

    Strange, but many far from stupid people are surprised to learn that if you need to send a letter to many addressees so that they do not know about each other, then there is a "Bcc" field for this.

    For example, for mail.ru it will look like this:

    And so again, briefly:indicated addresses in "whom" - everyone can see who you sent letters to, indicated in "blind carbon copy" - everyone thinks that the letter is only to him.

    And each recipient will receive a letter where in the "to" field there will be only his address ... For other programs, if you cannot find where to specify the blind copy, then ask someone to show you. Another small point, be sure to specify one address in the "to" field, most programs or mail servers you will not be allowed to send an email without this parameter.

    And so, when it comes to sending an offer, news to a group of your clients - here the practice of using a blind copy is unambiguous, you must hide your address base. An interesting moment with sending a letter to your colleagues, it is recommended here to act according to the situation, for example, sending a letter with a request to send suggestions (for example, to improve customer service) and if each colleague sees that other people have received the same letter, then most likely they will not answer - relies on others, so you need to use a blind copy. If this assignment is fulfilled, for example, an indication of the "whom" of your colleague's boss will simply work wonders, and your assignment will be fulfilled.

    Separate question with suppliers. On the one hand, specifying all recipients in the copy should show the supplier that you have a choice and he should offer you good prices. On the other hand, the manager who received your letter, seeing that it was sent not only to him, is likely to react to your request "cool". Personally, in my opinion, I believe that in the case of suppliers, you need to use a blind copy, at least to protect trade secrets, but more likely for good relations with the supplier's manager.

    You can read a recent case of a specialist error, when all the recipients saw other addressees: Smack everyone in this chat, there really was a respectable people - the directors, but nevertheless, many received spam in return.

    Well, as always, discussion in the comments is welcome.

    What is email? In the modern business world, these are:

    • Your face. It is with the help of email that you can create a positive image in the eyes of the counterparty or ruin the first impression.
    • Your work tool. A lot of communication with the outside world happens by email. Therefore, having a good command of this tool, you can greatly make your life easier.
    • A powerful distraction. The outside world is trying to get you, distract and lead you astray via email.

    From this point of view, let's look at working with e-mail. Let's start simple.

    Letter design

    I use the Mozilla Thunderbird mail client, so I will use it as an example. Let's create a new letter and go from top to bottom in the list of fields.

    To whom. Copy. Hidden copy

    Someone might not know, but Mozilla's "To" can be changed to "Cc" or "Bcc".

    • To whom: we write the main addressee or several addressees separated by semicolons.
    • Copy: we write to someone who should read the letter, but from whom we do not expect a response.
    • Hidden copy: we write to the one who should familiarize himself with the letter, but should remain unknown to the rest of the recipients of the letter. It is especially suitable for mass mailing of business letters, for example, notifications.

    Not right in mass mailing, specify recipients through the "Cc" or "To" fields. Several times a year I receive letters in which 50–90 addressees are listed in the “Cc” field. There is a violation of privacy. Not all of your recipients need to know who else you are working with on a similar topic. It's good if these are people you know each other. What if the list includes competing companies that do not know about each other? At the very least, you need to be ready for unnecessary explanations, at the maximum, for the termination of cooperation with one of them. Do not do like this.

    Letter subject

    The importance of the subject line is often written (sometimes sensibly) in their corporate blogs by professional mailing services. But there most often we are talking about sales letters, where the subject line solves the problem "email should be opened".

    We are discussing daily business correspondence. Here the theme solves the problem "the letter and its author should be easily identified and then found." Moreover, your diligence will return to you in the form of karma of numerous reply letters, only with prefixes Re: or Fwd, among which you will have to look for the desired letter on the topic.

    Twenty letters is the volume of a one-day correspondence of a middle manager. I am not talking about entrepreneurs and business owners at all, their number of letters sometimes goes off scale for 200 or more per day. Therefore, once again: do not send emails with an empty subject.

    So how to formulate your subject line correctly?

    Mistake # 1 : only the name of the company in the subject. For example, "Sky" and that's it. First, for sure you are not one of your company communicating with this counterparty. Secondly, this topic does not bring any meaning, because the name of your company is already visible from the address. Third, guess what your own mailbox will look like with this approach to correspondence? Something like this.

    Is it convenient to search on topics like this?

    Mistake # 2 : a flashy, selling headline. It's great if you know how to write headlines like this. But is it appropriate to use these skills in business correspondence? Remember the purpose of the subject line of a business letter: not to sell, but to provide identification and search.

    Text of the letter

    There are many writing guides for different occasions. For example, Maxim Ilyakhov, Alexander Amzin and other masters of the word have a lot of useful things. I advise you to read their articles at least to improve general literacy and improve the general style of writing.

    In the process of writing a letter, we must consistently make several decisions.

    A question of courtesy ... At the beginning of the letter, you can blur in courtesies or even tenderness in the spirit of "My dear Rodya, for more than two months now, I have not talked to you in writing, from which I myself suffered and did not even sleep another night thinking." It is very polite and very costly, both in terms of the time to compose such an introduction, and the time of the interlocutor to read it. This is a business correspondence, remember? Not an essay of the epistolary genre for the competition and not a letter to Raskolnikov's mother, but business correspondence.

    We respect our time and the recipient's!

    It makes sense to introduce yourself and remind the circumstances of acquaintance only in the first letter sent after a fleeting meeting at the exhibition. If this is a continuation of cooperation or current correspondence, in the first letter of the day we write: "Hello, Ivan", in the second and subsequent ones: "Ivan, ...".

    Appeal ... I was always worried about who to contact in a letter if there are several recipients. I recently wrote a letter to three girls named Anna. Without any hesitation, I wrote "Hello, Anna" and did not bathe. But this is not always the case.

    What if there are three or even seven recipients and they don't share the same name? You can list them by name: "Good afternoon, Rodion, Pulcheria, Avdotya and Pyotr Petrovich." But it is long and takes time. You can write: "Hello, colleagues!"

    For myself, I use the rule to refer by name to the one who is in the "To" field. And to those who are in the copy, do not apply at all. This rule at the same time allows you to more accurately determine (one!) The addressee of the letter and the purpose of this letter.

    Citation ... Often, correspondence is a chain of letters with questions and answers - in a word, a dialogue. It is considered good form not to delete the history of the correspondence and write your answer at the top of the quoted text, so that, returning to this correspondence a week later, you can easily read the dialogue from top to bottom in descending dates.

    For some reason, the default setting in Mozilla is "Place cursor after quoted text". I recommend changing it in the menu "Tools" → "Options account"→" Compilation and Addressing ". It should be like this.

    Purpose of the letter ... Business letters are of two types:

    • when we just inform the interlocutor (for example, a report on the work done for a month);
    • and when we want something from the interlocutor. For example, so that he approves the attached invoice for payment.

    As a rule, there are many more encouraging letters than reporting ones. If we want to achieve something from the interlocutor, it is very important to say this in a letter in plain text. The call to action should be accompanied by a call to action by name and followed by the last sentence in the letter.

    Not right : "Porfiry Petrovich, I know who killed the old woman."

    Right : "Porfiry Petrovich, I hacked to death the old woman, please, take measures for my arrest, I'm tired of suffering!"

    Why should the correspondent think for you what to do with this letter? After all, he can make the wrong decision.

    Signature in the text ... She must be. Moreover, all mail clients allow you to configure auto-substitution of a signature, for example, the classic "Sincerely, ...". In Mozilla, this is done under Tools → Account Options.

    To write or not to write contacts in the signature is everyone's personal business. But if you are in any way connected with sales - be sure to write. Even if the deal does not take place based on the results of communication, in the future you will be easily found by the contacts from the signature.

    Finally, one more feature of the body of the letter for those interlocutors who do not like (cannot, does not want, does not have time) to answer your letters. Specify the default in the text of the letter. For example, "Porfiry Petrovich, if you don't come to arrest me before 12:00 on Friday, then I consider myself amnestied." Of course, the deadline must be real (you shouldn't send the text from the example on Friday at 11:50). The recipient must be physically able to read and decide on your letter. This "silence" relieves you of responsibility for the non-response of the interlocutor. As always, the use of this feature must be approached wisely. If a person responds to your letters on time and regularly, such an ultimatum can, if not offend him, then strain him a little or lead to a decision not to reply to the letter right now, but make you wait for Friday.

    Attachments

    Letters often come with attachments: resumes, commercial offers, estimates, schedules, scans of documents - a very convenient tool and at the same time a source of popular errors.

    Error : huge attachment size. Emails with attachments up to 20 MB are often received. As a rule, these are scans of some documents in TIFF format, with a resolution of 600dpi. Mail program the correspondent will almost certainly freeze for a few minutes in vain attempts to download a preview of this attachment. And God forbid the recipient to try to read this letter on a smartphone ...

    Personally, I delete such letters right away. Don't want your letter to end up in the trash before being read? Check the size of the attachment. It is recommended that it be no more than 3 MB.

    What if it exceeds?

    • Try reconfiguring your scanner to a different format and resolution. For example, in PDF and 300dpi, quite readable scans are obtained.
    • Think about programs like WinRar archiver or 7zip. Some files are perfectly compressed.
    • What if the attachment is huge and you can't compress it? For example, an almost empty accounting database weighs 900 MB. Cloud storage of information will come to the rescue: Dropbox, Google Drive and the like. Some services, such as Mail.ru, automatically convert huge attachments into links to cloud storage... But I prefer to manage my information stored in the cloud myself, so I don't welcome automation from Mail.ru.

    And one more not quite obvious recommendation about investments - their name ... It must be understandable and acceptable to the recipient. Once we in the company were preparing a commercial offer addressed to ... let it be Fyodor Mikhailovich Dostoevsky. I received a letter from the manager with a project proposal for approval, and the attachment included a file named "DlyaFedi.docx". With the manager who sent me this, a dialogue took place something like this:

    Dear manager, are you personally ready to approach this respected person and name him in Fedya's face?

    Somehow no, respected man, everyone calls him by his first name and patronymic.

    Why did you call the attachment "ForFedi"? If I send him right now, do you think he will buy axes from us for this CP?

    I was going to rename later ...

    Why prepare a time bomb - a potential client's rejection - or do yourself the extra work of renaming a file? Why not immediately name the attachment correctly: "For Fedor Mikhailovich.docx" or even better - "KP_Nebo_Topory.docx".

    So, we have more or less sorted out with email as a "face". Let's move on to looking at email as a tool for effective work and talk about its distraction.

    Working with letters

    Email is a powerful distraction. As with any distraction, mail needs to be dealt with by tightening the rules and introducing a work schedule.

    At a minimum, you need to turn off ALL notifications about the arrival of mail. If the mail client is configured by default, you will be notified and sound signal, and blink the icon next to the clock, and show a preview of the letter. In a word, they will do everything to first tear you away from painstaking work, and then plunge you into the abyss of unread letters and unseen mailings - minus an hour or two from life.

    Someone's powerful willpower allows them not to be distracted by notifications, and for ordinary people it is better not to tempt fate and turn them off. In Mozillla Thunderbird, this is done through the menu "Tools" → "Options" → "General" → "When new messages appear".

    If there are no notifications, how to understand that a letter has arrived?

    Very simple. You yourself, consciously, set aside time for parsing mail, open the mail client and see all unread messages. This can be done twice a day, for example, at lunchtime and in the evening, or during forced downtime, for example, in traffic jams.

    Often asked, what about reaction times and urgent emails? The answer is: you have no urgent letters in the mail. Unless you work in the customer support department (such a department has its own rules for working with mail).

    If there are urgent letters, the sender will notify you about this via other channels - phone, SMS, Skype. Then you will deliberately go into the mail client and process urgent mail. All time management gurus (for example, Gleb Arkhangelsky with his "Time Drive") declare the standard for responding to email up to 24 hours. This is a normal rule of good form - do not expect instant replies from the interlocutor by email. If there is an urgent letter, notify about it via faster communication channels.

    So, we turned off notifications and now we turn on the mail client according to our schedule.

    What to do when we went to the post office and engaged in activities with the name “I understand email"? Where is the beginning and end of this work?

    I've heard a lot about the zero inbox system, but unfortunately I haven't met a single person using it. I had to reinvent my wheel. There are articles on this topic on Lifehacker. For example, " ". Below I will talk about the zero inbox system in my interpretation. I would be grateful if GTD gurus would check in the comments, add or improve the described system.

    It is important to understand and accept that email is not a task scheduler or archive for your activities. Therefore, the Inbox folder should always be empty. Once you've started parsing your inbox, don't stop or get distracted by anything until you empty this folder.

    What to do with emails in your inbox? You need to go through each letter sequentially and delete it. Yes, just select and press Delete on your keyboard. If you can't bring yourself to delete the letter, you will have to decide what to do with it.

    1. Can you answer it in three minutes? Do I need to answer it? Yes, it is necessary, and the answer will take no more than three minutes, then answer immediately.
    2. You need to answer, but preparing the answer will take more than three minutes. If you use a task planner that allows you to convert an email into a task, turn your email into a task and forget about it for a while. For example, I use the absolutely wonderful Doit.im service. It allows you to generate a personal email address: you forward a letter to it, and it turns into a task. But if you do not have a task scheduler, move the letter to the "0_Run" subfolder.
    3. After a quick response to a letter, turning it into a task or a simple familiarization, you need to decide what to do with this message next: delete it or send it to one of the folders for long-term storage.

    Here are my long-term storage folders.

    • 0_Run. I don't have such a folder, but if you don't have a planner, I repeat, you can put letters that require detailed study here. This folder also needs to be cleaned regularly, but with a thoughtful approach at a specially allotted time.
    • 1_Ref. This is where I put letters with background information: welcome letters with logins from various web services, tickets for upcoming flights, and so on.
    • 2_Projects. The archive of correspondence on partners and projects with which there is a current relationship is stored here. Naturally, a separate folder is created for each project or partner. In the folder of a partner, I put letters not only from his employees, but also letters from employees of "Heaven" related to this partner. Very convenient: if necessary, all correspondence on the project is at hand in a couple of clicks.
    • 3_Museum. Here I am throwing those letters that are a pity to delete, and the benefits of them are not obvious. Also, folders with closed projects from "2_Projects" migrate here. In a word, the first candidates for deletion are kept in the "Museum".
    • 4_Documents. Here are letters with electronic samples of documents that may be useful in the future for accounting, for example, statements of reconciliation from clients, tickets for trips that have taken place. The folder in many respects has something in common with the folders "2_Projects" and "1_Sprav", only accounting information is stored in it, and management information is stored in the folder "2_Projects". In "4_Documents" - dead information, and in "2_Projects" - live information.
    • 5_Knowledge. This is where I only add really useful mailings that I want to come back to after a while for inspiration or finding solutions.

    There are other settings of the mail client that are important for the operation of this system. First, by default, Thunderbird has the Mark messages as read checkbox selected. I prefer to do it deliberately, so the checkbox is gone! To do this, go to the menu "Tools" → "Options" → "Advanced" → "Read and display".

    Second, we use filters ... Previously, I actively applied filters that automatically forwarded letters to the appropriate folders based on the sender's address. For example, letters from a lawyer were moved to the “Lawyer” folder. I refused this approach for several reasons. First: letters from a lawyer in 99% of cases refer to a project or partner, which means that they must be moved to the folder of this partner or project. Second, I decided to add awareness. You yourself must decide where a specific letter should be stored, and it is more convenient to search for unprocessed messages in only one place - in the inbox. Now I use filters only for categorizing automatic regular letters from various systems into folders, that is, letters that do not require me to make decisions. Filters in Mozilla Thunderbird are configured in the Tools → Message Filters menu.

    So, with the right approach, e-mail should take from 10 to 60 minutes a day, depending on the volume of correspondence.

    Yes, and one more thing. You've already turned off notifications about new emails, haven't you? ;)


    We send dozens of emails every day. Sometimes these are very short messages, such as: "Shall we go to lunch?" Sometimes - with the help of which you present your business or website. When there are a lot of letters, and time is short, we begin to rush and make mistakes. Usually trivial, like typos, but sometimes there are some that can damage your reputation and ruin your relationship with a client or employee.

    This can be avoided, you just need to be collected and know about some pitfalls. Here are the most common mistakes made when sending emails. Read carefully and remember that first you need to make a short pause, check if everything is in order, and only then click on the "Send" button.

    You are typing the wrong address

    The most common and most unpleasant mistake. Imagine you want to send some pretty personal photos to a friend or girlfriend, but you automatically type in the address of your boss or customer. And only after the letter has left, you realize with horror what has happened now. If this will console you, then each of us has got into such a situation at least once in his life: lawyers sent confidential documents to the opposite side, designers - site layouts to the wrong client, etc. But when this happens to us, it seems that the earth is leaving under our feet.

    Fortunately, many email services, for example, in the same Gmail, have a function. Turn it on and specify a large time interval - so, you know, quieter.

    You forgot about the attachment

    You wrote that a certain file is attached to the letter, but you forgot to attach it. Another common mistake that often leads to misunderstandings and apologies. On the one hand, it's okay, no one is perfect, but it's better to check everything first, and only then send a letter. And to avoid questions from the recipient, we recommend listing all attached files right in the body of the letter. For example, like this:

    Hi Maxim! I am sending you several files, they are attached:

    Service agreement

    GIF with a cat

    You don't think about decoration

    They are greeted, as you remember, by their clothes. If you do not want your letter to be prompted to immediately delete it, work on its form. They say she needs to devote as much time as content. Fortunately, today it is easy. To do this, we recommend using the Wix ShoutOut app, choosing a suitable template and adding your text to it. No special knowledge is required, just make sure that everything looks neat and beautiful. By the way, good newsletters have their own secrets and rules, so we recommend that you read our email marketing director. Don't thank.

    You do not include a subject line

    The subject line of the email serves about the same role as the heading of the text. It appears next to your name, the recipient sees it and understands what you sent him: invoice, meeting results, job offer, site layout, etc. Remember that the topic should be clearly formulated so that, if necessary, a person can quickly find your letter, and convincing, so that he is interested in, say, a mailing list. Not so long ago, we wrote that if you have forgotten it is worth rereading.

    You don't save drafts

    If you like to write letters in text editors, then save more often, otherwise it will turn out that you spent the whole day over the letter, and then suddenly the computer froze, and everything was gone. Or write directly to the mail service - then all your sketches will be automatically saved in the "Drafts" folder.


    You are being impolite

    Politeness in correspondence is just as important as it is in life. Here are the basic rules that everyone needs to follow:

      Always thank the sender for the letter, especially if you see that he did a good job. Remember when we were all taught "magic" words? Let's not forget them, despite the fact that we are already adults.

      Remain calm, even if the matter is extremely urgent and important. Nervousness and reproaches will definitely not lead to anything good.

      Start and end your letter with common phrases. The degree of formality will depend on who you are texting with. If this is your boss or just an official, do not use "Hello", "Goodbye" or "Kisses". And vice versa, if you write to a colleague or friend, you can do without the traditional "Sincerely".

    You don't proofread the text

    Typos can ruin the whole experience, so reread the letter carefully, preferably several times. In doubt about spelling or syntax - go to Gramotu.ru... It is better to measure seven times, that is, to check, than to then apologize for typos and prove that you are actually literate.

    And by the way: if you are afraid to accidentally send an unfinished letter, first write the entire text in full, and only then type the recipient's address.

    You do not put the right people in the copy of the letter

    Let's see who can receive your letter at all. The To field is the primary recipient. The "Cc" field is the person who will receive the copy. He is not directly related to the issue under discussion, but he wants or should be aware of. The "Bcc" field are hidden recipients. You add them, but the primary recipient doesn't see them. And here you need to be careful: you can confuse Cc and Bcc, and then the recipient will think that he is being spied on.

    Keep in mind that it is important for some people to be aware of what is happening. You do not want to listen to reproaches on the topic “How could you not add me to the copy ?! I worked on this project for two months! " If in doubt, add everyone who has anything to do with the question. Maybe not everyone will be happy that they are distracted, but there will be no complaints against you.


    You are not subscribing

    You wrote "Sincerely, Masha" and you think that everything is in order, but the recipient of the letter sits and wonders what kind of Masha she is. From the printing house? Maybe an illustrator? In order not to make him get lost in conjecture - set up a signature, and it will be automatically added to the end of each of your messages. Be sure to include first name, last name, company name, title and contact information for example skype or phone number. You can add an address - although this is an advertisement, it is unobtrusive.

    You are picking the wrong time

    Writing letters at night is not a good idea. Reason one: you are probably terribly tired during the day, you are not very good at thinking and risk making all these mistakes. Reason two: an avalanche of morning mail will bury your midnight letter beneath it, and in the near future the addressee will definitely not see it. And third: apparently, you have nothing else to do, since you write business letters at three in the morning.

    Our advice: if nothing Important and Urgent happens, send messages from Monday to Friday and during business hours, like all normal people.

    Necessary for your business? Create one yourself on Wix - it's easy and free!