Why is Microsoft not. How to get the Windows Store back up and running: using generic methods. Installation problems from SD card

As you know, until recently, full-fledged smartphones entered the market not only on Android and iOS, as it happens now, but also on the basis of BlackBerry OS and Windows Phone. Nevertheless, not a single trace has remained of the former greatness of these platforms, because now they are only part of history, and any mobile devices based on them are no longer produced. More than two years have passed since Microsoft ended support for WP, and has not released a single update for WP. Everything indicates that smartphones based on this have absolutely no future, and today, October 16, 2019, everyone managed to make sure of this on their own.

So, in particular, the American corporation Microsoft has publicly announced that already from December 16, 2019 its branded application store called Windows Phone Store will stop working in any way. Installing any applications through it is the only possible way to install software on mobile devices running WP. In practice, this means that users of outdated mobile devices will no longer be able to install any programs and games. The Playmarket will become unavailable on Windows Phone 8.1 at the end of this year, and then, after a period of time, it will also stop working on Windows 10 Mobile.

In this regard, Microsoft recommends all users to think about replacing a mobile device with a new one running Android or iOS. These are products marketed under the Nokia and Microsoft brands. With the end of support for the branded software store, literally everything will stop working, because without it, any smartphones will lose their full functionality, having lost the ability to run and use third-party software. Support for Windows 10 Mobile in terms of updates will be carried out until December 10, and the branded software store for it will work for some additional time.

Lumia 430, Lumia 435, Lumia 532, Lumia 535, Lumia 540, Lumia 635, Lumia 636, Lumia 639, Lumia 640, Lumia 640 XL, Lumia 730, Lumia 735, Lumia 830, Lumia 929, Lumia Icon, Lumia 930 and Lumia 1520. All the owners of these, no doubt, are definitely out of luck, because you hardly need a modern smartphone without the ability to install any third-party programs and games on it. However, users of the WP platform are no strangers to restrictions, because many applications have always been unavailable for it, including such popular and well-known ones as Google Chrome, Gmail, YouTube, and many others.

Support for Windows Phone 8.1 ended two and a half years ago on July 11, 2017. Although the system no longer receives updates and improvements, users can continue to use their devices as long as they are satisfied with them and as long as the necessary applications are running. In terms of apps, Microsoft has an important message for a handful of recent Windows Phone 8.1 users.

Microsoft has updated the official documentation for Windows Phone 8.1, in which the company noted that the Windows Phone 8.1 app store will end on December 16, 2019. Already installed applications will continue to work without problems, but users will have to take into account the following restrictions:

1. After December 16, 2019, users will not be able to download apps from the store or update installed programs. This means that you need to download all the necessary programs by December 16 and do not remove them from your device, since you will no longer be able to officially download free and purchased paid applications.
2. Since updates are no longer rolling out to Windows Phone 8.1 apps, apps may lose certain features or stop working altogether. For more information, users can contact the developers of individual applications.
3. Reinstallation of applications will not be possible after December 16, 2019. If the user deletes the application from the smartphone, he will not be able to restore the program back. This also includes smartphone reset and recovery using Windows Device Recovery Tool. Users should consider this point before resetting their device after December 16, 2019.

The change also affects the upgrade process to Windows 10 Mobile. Certain Lumia smartphones can still upgrade to Windows 10 Mobile using the appropriate app from the store. If you own one of the below mentioned smartphones, please download the Upgrade Advisor app before December 16, 2019, otherwise you will lose the ability to upgrade from Windows Phone 8.1 to Windows 10 Mobile over the air. In this case, the only way to update is to use the utility for updating over the wire.

The following devices are supported: Microsoft Lumia 430, Microsoft Lumia 435, Microsoft Lumia 532, Microsoft Lumia 535, Microsoft Lumia 540, Nokia Lumia 635 1 GB, Nokia Lumia 636, Nokia Lumia 638, Microsoft Lumia 640, Microsoft Lumia 640 XL, Nokia Lumia 730 , Nokia Lumia 735, Nokia Lumia 830, Nokia Lumia 929, Nokia Lumia Icon, Nokia Lumia 930, Nokia Lumia 1520.

If you upgrade your device to Windows 10 Mobile, the store will continue to work. You will be able to download all applications (including those developed for Windows Phone 8.1), update them and fully use your device. At the same time, you should remember that support for Windows 10 Mobile ends in December, which means that you will not receive any more system updates, and the phone's functions will gradually fall off.

The digital application market is the main source from which the smartphone owner can install the necessary utilities and updates for them on the device. Failures in its operation can cause significant inconvenience in the functioning of the device itself. However, if the App Store does not work on Windows Phone, this problem can be fixed rather quickly.

Possible causes of the failure

Before proceeding with the troubleshooting, you need to find out why is the store not working on Windows Phone... There may be several reasons for this:

• - system error;
• - reset;
• -Filled cache memory of the Market.

The choice of a tool for correcting a malfunction depends on the factor that led to its occurrence.

What to do if the Store crash is caused by a system error

Often Windows Phone 10 store is not working, and other versions of the operating system due to a software failure. In this case, it is him who needs to be eliminated.

If the problems with the Market are caused by a system error, then a malfunction code should appear on the screen when you try to enter it. Thanks to him, you can find out what the problem means and how to solve it.

There are many error codes. Each of them speaks of a different kind of malfunction and has its own instructions for eliminating.

Store not working due to factory reset

Quite often, the user cannot establish a connection to the Digital Application Market after performing a reset to the original factory settings. The thing is that during this operation, the password and login of the Microsoft account may be reset.

To solve this kind of problem, you need to log in from your smartphone to your account. If this fails, you can use a computer to recover the password for the account.

Also, if you cannot log into your account via a PC, you need to create a new Microsoft account and log in from the device under its data. In this case, all information about previously installed applications on this device will be lost.

How to clear the Market cache

The full memory of the Store can also lead to the impossibility of entering it. In order to clean it, you will also need to use a computer.

Under your account data, you need to open the Store from your PC. In the search bar, you need to type the word "Run." Then, from the results obtained, select the one that has the appropriate name. A separate field for input will appear. In it, you must write the command "wsreset.exe". After confirming the action, the cache memory will be cleared.

The above methods are effective troubleshooting methods for the digital Store. But if they do not help, and the connection still fails, you should wait a while (at least a day) and try again. It is likely that the failure of the Market in this case was caused by the server, and not by the device itself.

Well-known Windows blogger Paul Turot tries to make sense of the latest news on WP - and comes to disappointing conclusions.

Paul Turot - Tech Expert and Microsoft Blogger

Last July, Paul writes, Microsoft practically left the smartphone market. Now the company ... left him a little more.

• Microsoft is de facto leaving the consumer smartphone market. The company has acknowledged its failure in this direction and will now focus on corporate clients. Ironically, when launching Windows Phone in 2010, Microsoft completely ignored the line of business.
• Almost all Nokia employees who joined Microsoft in 2014 will leave the company by the end of this year. In 2016, only 1,850 "Finnish" employees will leave the company. Not so many - but most of the employees have already been laid off in the course of the previous two waves of "personnel optimization".
• On the acquisition of Nokia, Microsoft lost much more than $ 7.5 billion. The real amount of losses exceeds $ 10 billion.

Any of these three facts are enough to make a very serious impact on Windows Phone as a platform. Now, Paul writes, unlike the situation last year, there is simply nothing to analyze - everything is clear without further ado. The blogger believes that the past year, rich in unpleasant truth about the platform, has made the majority of WP fans realists. Yes, there are still some very hard-nosed users who are waiting for the future revival of the system. But most Windows Phone fans seem to understand exactly what the truth is.

And the truth is as follows:

• Windows Phone is irrelevant as a platform. Now Windows smartphones occupy less than 1 percent of the global smart phone market, and there are not many applications and games needed by a modern user for them.
• Microsoft will continue to develop Windows 10 Mobile. Not to be confused with "Lumia" - Microsoft will only develop and improve the Windows 10 Mobile operating system. Why? Because this is just a SKU (product version) of Windows 10, and because it runs on ARM hardware that runs modern mobile devices.
• A new smartphone from Microsoft will come out ... maybe. It is unclear whether this device will be released under the Lumia brand (most likely not) or under the new Surface brand.
• Relax, nobody forbids you to use your Windows smartphone. Paul complains that he gets a lot of strange comments from users - they somehow think that he is trying to convince them not to use Windows Phone. Not at all! Turot simply suggests that you stop worshiping Windows Phone as a promising platform and something that you can recommend to your friends and acquaintances.

“If you know where you are going, no problem. But stop pretending that Windows Phone solves problems that iPhone and Android can't... These platforms are now vastly superior to Windows Phone. Sorry".

From the point of view of a Windows Phone fan, by and large, nothing has changed: Microsoft will continue to support the platform they like, and they can safely continue to use devices and maybe even buy new devices in the future. For the rest of the world - and that, unfortunately for WP fans, includes 99.9% of users - not much has changed either. Most people can still safely ignore Windows Phone.

Everyone knows for sure that at the moment the mastodons of the smartphone market are Androids from the well-known company Google and iPhones from the "apple" company Apple. And Microsoft tried to squeeze into this harsh market, however, it turned out, frankly, not very good. The company did not manage to break out to a leading position, but were there any chances? And if so, what went wrong, and why, even with such powerful patronage in the face of a huge and successful company in other endeavors, the mobile platform remained on the margins of the market and is used only by "sophisticated amateurs"? All the steps below.

Reasons for failure

The failure of the Windows Phone OS was understandable to many more than a year ago, and the inability to climb into the top of the "best" did not cause such a huge surprise among people. Technical indicators and the potential strength of the platform and its advantages are far from being so important here, in this aspect the smartphone could easily compete. The stumbling block was an enemy that no one expected, namely the bureaucracy of the corporation. And this is very, very sad. At one time, Windows CE was not only inferior to competitors, it even outstripped them in many ways. However, when Microsoft woke up and realized that the market for mobile devices was the future, there was already too much competition in this niche and two pillars of the industry: Apple and Android firmly occupied a niche and conveniently settled on it. And all sorts of advantages simply smashed their foreheads against a number of problems, which, most likely, drove the last nail into the very box in which Windowsphone ended up:

• Firstly, financial support and security is useless for such a project.
• Secondly, the lack of support for mobile software developers despite their efforts and efforts.
• The obvious weakness of the software in the system, convenient and new programs were not enough. By working through this moment, the developers could make the transition from PC to mobile device easier and smoother.

And that's not all, the problem is deeper. Remember the fable about the swan, cancer and pike? Here a similar situation happened. The fact is that various companies with very different orientations took part in the development. And Windows mobile needed to provide users with a universal smartphone that incorporates the best of a PDA and, in fact, a mobile phone. Plus, the smartphone was simply obliged to synchronize with mail and other services from Microsoft. So it turned out that in pursuit of everything and immediately nothing worthwhile came out.

But that's not all. Microsoft simply had no control over the design and manufacture of the device. And this at a time when the companies involved in this process have never really had anything to do with the mobile device market. As a result, the responsibility to develop a smartphone under OS Win fell to the share of the then unknown and inexperienced company NTS.

Microsoft and its Windows Phone. Or why Android and iOS won

I understand that just everything that is said above is already enough for failure, however, Microsoft did not think this was enough. So they complicated their situation with another problem, namely: a completely wrong policy of choosing the target audience. Windows Mobile was just a small link in the entire corporation. And the focus of the platform developers shifted towards creating a semi-professional system. In the end, Windowsphone was competing with a brand for the mass user (Nokia), then with a company that is more focused on the more professional user (Blackberry). Although it would be correct to choose the first option, because Microsoft creates its products for a mass audience, it turned out as it happened and there is nothing to be done.

The developers flattered the hope that their device on OC from Microsoft would be bought because of the recognition of the company and because of the trust in Microsoft, because people have been using their other products for quite a long time. But only the users were thrown first of all by a frankly bad design of the device, and then they evaluated the scanty functionality of the device, turned around and retreated to the shelves with "apples" and "green robots".

It would seem that a breakthrough idea is a smartphone, the ability to dial with one hand. But users are accustomed to two-handed input and perceived this amateur activity as bad form. Needless to say, in pursuit of keyboard innovation, Microsoft has forgotten about the touchscreen. Funny? No, it's sad.

The business plan and behavior of the company in promoting the device would work if they were selling standard software, not a smartphone. In the end, the company decided to impose its vision of the web on the user, while Google and Apple simply did everything like on a computer in order to make life easier for the user.

That, in fact, all this together led to the fact that Windows von mercilessly failed and now he has infinitely few chances to be reborn and break into the market. Only a total rebranding and, perhaps, prayers will help. Prayer is indispensable!