How to find out trends in search queries. How to view the statistics of search queries. Yahoo query statistics

Analysis of search queries and changes in their popularity over a certain period helps companies to quickly respond to rapidly changing market demands. By adding information relevant to potential customers to the site, the company increases the attractiveness of its site and its popularity. Find out what's in this moment looking for people on the Internet and how their interest in this concept has changed, programs and resources for trend analysis will help.

What does trend analysis include?

The concept of trend analysis is present in many sciences. It is usually understood as an analysis of the change in any indicator for a certain period of time that has passed since the moment taken as the baseline. This method is often used in accounting and financial auditing.

With regard to search engines, site audit, trend analysis means the analysis of the following information:

The popularity of certain search queries (phrases, expressions, individual words) in a specific territory or in a specific language;
About the dynamics of popularity for a given period;
Comparison of the popularity of several queries among themselves.

For the purposes of analysis, a trend is understood as the direction of the changes in the indicator under consideration, which is most often presented in the form of a graph.

Why study search trends?

In order for a company, especially one specializing in trade in goods and services, to be successful, it needs to monitor the demand in the market and adapt to it. First of all, this concerns the assortment policy and regulation of sales volumes, sales markets for a particular product. Changes that occur should be reflected on the company's website - new products, points of sale, promotions and lucrative offers are added.

In addition, you should take into account how the potential client formulates his request and make sure that he is present on the site in the same form and is visible to search engines.

Together with a specific product or service, they often look for related information that the company should place on its website.

You can identify seasonal downturns in increased interest in a product by considering these points in planning your sales strategy for the year.

Tools for trend analysis

Among the most popular and convenient resources for trend analysis, many users mark Google Trends as a convenient, informative platform for collecting and analyzing information about search queries. This web resource allows you to study the popularity of certain phrases and words in comparison with the entire volume of queries in a search engine. Statistics can be viewed both around the world and in a specific territory: in a specific country, city. Google Trends can display news related to the query on a graph of interest. If in places where any news or important events were posted, there were significant increases or decreases in attention to certain words or phrases, this may mean that the event that occurred affects the popularity of the query in question.

Other helpful resources for trend analysis include:

The trend analysis service developed by Google is still the most effective and informative among all such resources, so in most cases it is recommended to use it.

Every year, in December, Yandex and Google compose topics and ratings of the year. But these are not the most popular queries, which reflect the choice of users for an entire year.

The Yandex blog says that "Topics of the Year" are not what was asked a lot in general, but what caused the greatest surge of interest... In the lists of events, people and phenomena that have become signs of the outgoing year, for a number of years there will always be main news, new phenomena, championships, regular seasons of popular TV series, etc.

This is clearly shown in google video- Year in Search 2018

"Events of the Year":

Soccer World Cup
Olympiad
Kemerovo
Fight of Khabib and McGregor
Russian presidential elections
Kerch
Ice Hockey World Championship
An-148
Prince Harry's wedding
Eclipse July 27

"People":

Khabib Nurmagomedov
Meghan Markle
Nastya Rybka
Pavel Grudinin
President of Croatia
Alexander Kokorin
Alina Zagitova
Elon Musk
Conor McGregor
Coin

"How to become":

Blogger
Model
Election observer
Programmer
Astronaut
Judge
Volunteer
Fitness trainer
Photographer
Stewardess

The listings are based on the search terms that have shown the largest growth in traffic this year compared to last year.

Keyword statistics features

Wordstat.Yandex in its forecasts may take into account events that are no longer relevant for a given month. For example, in February, even compared to December 2017, a large increase in the number of impressions for the New Year greetings was expected, in March - for the holiday on February 23.
With the word "family", almost 30% of the screenings are on the socio-political site "7x7" (seven of seven) and the film "seven of seven".
Most of the requests may be related to a completely different topic. For example, with the word "medicine" the most often searched for the movie "The Maze Runner: Cure for Death", "sea" - the cartoon "Monsters on Vacation 3: The Sea Calls".
Instagram is mainly searched for at the beginning of this word: "instagram", "instagram". The greatest interest is the Instagram of Buzova and Borodina.
Yandex considers the words "children" and "child" to be the same, the statistics on them are the same.
"House" - in the first place is the series "House 2", "Dacha" - radio dacha, listen to the dacha, online dacha, etc.
Oddly enough, "YouTube" together with "youtube" is not even included in the TOP 10 most popular queries.
With the word "internet", the majority of impressions come from "online store".
The greatest number of impressions is given not by "car", but by "auto"; not "dentistry" but "teeth"; not a "social network" but a "social network".
Judging by the statistics, many users want to get a computer, laptop, tablet for free.
More than a quarter of all queries with the word "fish" do not refer to its preparation: a fish horoscope, a photo of a fish, what a fish is dreaming of, etc.

The activity of users on the Internet depends on the season, current events and a number of other factors, and therefore the number of searches for keywords is constantly changing.

Distribution of requests by time of day

People are looking for something on the internet around the clock. In terms of the total number of requests, three topics are almost always leading: school, cinema and porn.

Yandex has identified typical topics - those that are more interested in during the day than on average (for the period January - May 2017).

In the morning (after 6 o'clock), first of all, they ask about the weather, find out the meaning of their dreams and congratulate each other on various holidays. Between 8 and 9, they are still trying to deal with personal matters.

From 9 to 17, the most typical search topics are working and related topics - law, business, production (GOSTs, safety standards, product classifiers). Together with work, people are looking for answers to various questions related to money and government services - paperwork, payments, and so on.

At about 3 pm, the first non-working one appears among the most popular search topics - games. After 17 hours there are no more work topics. At this time, interest in games reaches a peak, they also begin to look culinary recipes and cartoons. Schoolchildren are taken to their homework.

At 10 p.m. there are inquiries about beauty and health, celebrities and sports. Before midnight, the most frequent search topic is cinema. At night, interest in cinema remains, but porn and intimate services are becoming the most relevant - until 5-6 in the morning.

Search on computers, tablets and phones

Most Popular Searches on Google

Click a line to find out more

A poll conducted in January 2016 by the Public Opinion Foundation showed that 87% of Internet users use social networks, of which 51% have accounts in several online communities. 13% do not use social networks.

News on the Internet

80% of Russian Internet users have read news on the Internet in the last month.

Of greatest interest are events in the world, politics in Russia, the activities of the Russian authorities, international relations and family, children, home.

48% of respondents trust informational messages received from the Internet.

What are your customers' concerns today? Will they be interested in your product in six months? The success of advertising largely depends on the seasonality, the popularity of the topic and the ability to quickly respond to the trend. You can "catch the wave" using free service Google Trends... In this post, I have detailed its capabilities and tools.

What tasks does Google Trends help solve?

Google Trends is a simple and convenient tool for analyzing the popularity and seasonality of search queries. In just a few minutes you can:

Determine the popularity of the topic and existing trends.
Conduct a seasonality analysis in your market.
Evaluate the impact of geographic data on the popularity of certain searches or topics in general.

Let's consider using the service with specific examples.

What's trending?

On home page you will see a dashboard with ready-made examples of Google Trends reports. On the basis of which you can compose your own, simply by changing the geolocation and / or keywords.

There you can also see lists of the most popular search queries and relevant news, which are updated once an hour:

The homepage features can be useful if you are doing contextual advertising for a news site. By tracking the dynamics of the popularity of topics in Google Trends, you can always show your ads for the most relevant search queries.

Define interests target audience, analyze the demand for goods or services, track current and past trends, popular events, as well as find out the number of queries in Google from different regions for certain keywords - all this can be done with using google Trends.

What is Google Trends?

Google Trends is a service that allows you to find out how popular the queries or events you are interested in are geographically and over time. Allows you to compare trends in terms of their importance

This tool can be called an analogue of Yandex Wordstat in Google, but the main difference between Google Trends and the first is that it provides users not with quantitative indicators, but with qualitative ones. That is, the service shows several times a specific query was entered by users, but how popular this query is (or not) relative to the total mass of queries in Google.

What tasks does Google Trends help solve?

Using Google Trends, you can:

Track the popularity of news and products that users are looking for on the Internet.
Track the activity of the target audience. Analyze the dynamics of search queries over a certain period of time and identify seasonal dependencies.
Get analytical data by region and use it to assess the impact of geography.
Look for new niches or sales markets.
Create a content plan, pick up ideas for news, blog articles, videos, etc.

How do I use Google Trends?

The service is quite simple to work with. We go to the main page of Google Trends and in the search bar we give the desired search query. For example "vacation in Turkey"

After that, the service will open the Analysis page, in which the graph with the popularity dynamics will be in the first place.

On the graph with the results, by hovering the cursor over a certain point, you can find out the level of popularity at a particular point in time, expressed as a percentage of the greatest value for the selected period.

Below the main line with our query in Google Trends there is also a field for filters in which you can set:

Region (worldwide, country, region), which will be analyzed.
The time period for which you want to receive data. Any period starting from 2004 is available (for the last hour, 4 hours, 1, 7, 30, 90 days, as well as arbitrary periods).
The category to which the request belongs. This parameter is especially useful as it allows you to specify the query in case the search word has several meanings.
Web search section. Here you can define the direction of your search: on the Internet, Youtube, news, pictures or products.

Fine-tuning query analysis in Google Trends. The graph changes in accordance with the specified filter parameters.

Google query statistics by region

One of the useful features of Google Trends is the ability to get an idea of the popularity of a query for a specific region. In GT, you can see the popularity of a query on Google by country, region and city. The "Popularity by region" block is located on the "Analysis" page under the "Popularity dynamics" graph.

For detailing by cities, you must select "cities" from the drop-down list of the "Region" tab.

Google Trends search operators

Operators allow you to control the match and precision of the occurrence of queries.

rest in Turkey. By typing a search query without operators, you will receive results containing the search words in no particular order and similar queries.
"Rest in Turkey". By enclosing the query with quotation marks "", the result is an exact match of the word order and exclusion of similar queries. At the same time, this operator assumes that queries with additional words can get into statistics.
rest in Turkey - Istanbul. Using - it is possible to exclude words from the results. For example, Istanbul, if you are not interested in queries related to this word.
rest in Turkey + Turkey + Turkey. The + operator allows you to get into the results of synonyms or queries written with errors.

How do you compare query trends?

GT has the ability to compare trends across multiple queries at once. For this:
On the main google page Trends at the top of the page, in the field, we give the query No. 1 of interest to us.

The system will display data on this request.

In the field "Compare" we give query # 2. The trend of this query will be displayed together with the trend of the first.

Also, each query can be filtered by region or period. To do this, click on the icon next to each request and click "Select Filters".

In Google Trends, similar queries to a given one are presented in a separate column at the very bottom of the "Analysis" page. At the same time, these requests can be filtered by two parameters:

"Trending" - displays similar search queries indicating the growth in popularity of the query as a percentage relative to the previous period. For words whose popularity has grown more than 50 times, the designation "Superpopularity" is provided.

"Leaders" - displays the most popular search queries (topics) in percentage. Where 100% get the most popular queries compared to others.

Total

Google Trends is a powerful analytical tool for determining the popularity of queries, events, persons, etc.

Once you understand the principle of its work, you can use the received data to understand trends (for example, be the first to cover events and get a lot of traffic), create ideas for content in your own business.

Have you ever asked yourself the question: what are people looking for on the Internet? What are they interested in? I think if you are a webmaster, or you are simply interested in the topic of the Internet, then you asked yourself this question. Let's find out which search queries are the most popular in 2017 in Yandex and Google.

The most popular queries in Yandex 2017

The most popular phrase in Yandex is free download, and other phrases are also very popular: either with the word “free”, or with the word “download”! Well, what can you do, people love free things: download for free, watch for free, games for free. But besides them, there are other common requests: March 8, New Year, February 23. Yes, the holidays are another very popular topic. True, these are so-called ad-hoc requests, traffic for which grows immediately before the event itself. This usually happens 2-3 days before the holiday and after its completion, requests drop to almost zero. I also want to mention seasonal requests. These are the requests that arise at a certain time of the year. There are a lot of such requests, for example, "answers to the exam", "where to relax in the summer", etc.

Here is a list of the most popular searches in Yandex in 2017.

The most popular searches on Google in 2017.

On Google, the list of the most popular queries is similar to that of Yandex. But there are also some differences. For example, the most popular word here is download. Free download (also a leader), download MP3, download a movie, download a game. By and large, the lists of the most popular queries for both search engines are almost the same. This is, of course, if you take the region of Russia in Google.

Now, let's look at the list of the most popular queries in Google in 2017.

What topic for an article should a webmaster choose to get maximum traffic to the site? First you need to check how many times this or that question was asked. Some queries are very popular (free download), others are extremely rare. It is clear, according to popular phrases, there is the maximum traffic. But the competition for them is very strong. As a result, it is very difficult to break through to the TOP10 search results for such queries. As a rule, it is not a problem to get to the top for rare requests, and even more so for zero ones. The problem is different, according to them, the traffic is either very small, or there is none at all.

To determine the popularity of queries, there are two popular tools - Yandex Wordstat and Google scheduler keywords.

How to view keyword statistics in WordstatYandex

Yandex Wordstat is the most popular tool in Runet for obtaining statistics on search queries. It is free, it allows you to collect data on all search phrases that are entered by users of the Yandex. It's no secret that Yandex is the most popular search engine in Russia.

What I love about WordstatYandex is its simplicity. To use it, you just need to open a mail in Yandex and go to wordstat.yandex.ru. Next, enter a request and get its statistics. And it's all!

Thus, you can get the dynamics of statistics for any search query. Moreover, you can get data by region and by month.

Yandex Wordstat shows statistics not only for the selected phrase, but also for other search queries related to the search phrase.

Unfortunately, this tool has some drawbacks.

Not entirely clear display of statistics. For example, if you need statistics on the phrase "summer dresses", then Yandex will show that this search query was requested 73,000 times. But this is not the case. In fact, 73,000 times, that's the total number of searches that included the words "Summer Dresses". That is, they also searched for "summer dresses photo", "buy summer dresses" and so on. If you look at the statistics directly for the phrase "summer dresses", it turns out that there were significantly fewer such search queries.

To determine the exact statistics for a phrase, you need to put the "quotation marks" operator. And then the answer will be completely different.

But you can find out the exact data for each search phrase through the operator Exclamation point, see the screen.

Thanks to Yandex Wordstat, you can quickly find out the statistics for the selected phrase and only then decide whether to use this phrase for promotion.

How to view statistics in Google Planner.

In addition to the Yandex Wordstat service, there is another service. This is Google's service and it's called Google Planner (Keyword Planner). In Runet, the description of this service is much less common than the description of Yandex Wordstat. And in vain. Since the capabilities of Google Scheduler significantly exceed the capabilities of Yandex Wordstat.

As for Yandex, here you also need to have your own account... Simply put, you need to have Google mail. Next, go to adwords.google.com, after which, you need to go to the Tools menu,

and select the item - Keyword Planner.

Now you need to select the item - Search for new keywords by phrase, site or category

Enter the search term you want. Here you can also put additional settings: landing page, category, and so on. However, these settings are optional, you can just enter the desired phrase and click on the button - Show options.

A window will open with many numbers. It displays how many options with the selected keys (as in Yandex), and separately, how many options for the selected request. There is also a button - Download.

The report shows how many impressions a particular search query had. The statistics displayed are approximate. The values, from and to, differ tenfold: one hundred-thousand requests, one thousand-ten thousand, and so on. For example: the search query, "Summer dresses", has a total of from one hundred to a thousand (region - Russia). And all search queries have such an error.

For a general assessment, such statistics will be sufficient. Indeed, in any case, this is only a rough estimate of whether it is necessary to work with this request. But there is one thing about AdWords. Thanks to this feature, you can get accurate statistics for all requests. True, for this you need to transfer money to an advertising company. Each country has its own minimum wage for creating an advertising company.

Since I have such an account, here is a screen with accurate readings.

As you can see, the exact numbers are already displayed here. More precisely, the exact average figures for the year. Although, when creating a report, you can put a tick, and then it will contain values for each month for the past year.

Finding out the statistics of search queries in Yandex is not a problem. It's even easier to do this in Yandex. But Google outputs all related requests to a file at once. Excel programs, thanks to which, you can immediately make a selection of the necessary keys. You can sort the keys alphabetically, by frequency, by level of competition, by approximate cost.

What is the cost of advertising for a search phrase? First of all, AdWords is designed for advertisers. And of course, potential advertisers, it is simply vital to know how much advertising costs for this or that request. But for webmasters who are not going to provide paid advertising, it will not be superfluous to know the value of this parameter.

In Yandex, you can also find out how much advertising costs for a specific request. But for this, you need to open another service. And this is not so convenient at all.

One more point. The point is that Google may show phrases that may not include the keywords you requested. But nevertheless, these search terms can also be associated with the search phrase.

For example, for the phrase "summer dresses", Google will also suggest the word "sundress". In fact, this is a hint to webmasters. Which will allow you to use even more search queries for search engine promotion.

How to combine Yandex and Google tools.

Although Yandex is ahead of Google in terms of the number of search queries, Google also has not a small share. And therefore, for me these search engines are equal. When I get statistics in Yandex, I understand that statistics in Google will be similar. And vice versa. Therefore, both instruments are relevant to me. And here the scheme of my work is simple.

I would also like to note that the same wordstat does not define prepositions, unless you add the operator + to them.

For example, for Yandex requests
"Buy an apartment in Moscow" and
"Buy an apartment from Moscow" will be the same

To avoid this, you must use the + operator before the preposition
"Buy an apartment + in Moscow" and
"Buy an apartment + from Moscow"

Especially important when compiling semantics for Direct!

To answer

Nice addition by operators, they really need to be used. By the way, I also often use "+"

To answer

Well, I think that any user who is going to work with Wordstat should memorize these operators and figure out what each of them represents.
Moreover, there are not so many of them.