WIX - initial CMS SEO optimization and promotion. Try to be detailed. Poor indexing of WIX by Russian search engines

The Wix Builder is known for its website building and optimization capabilities. Wix SEO is a series of activities aimed at raising the position of the site, getting into the top 10 user queries. The platform works both with sites created with its help and with ready-made pages. To get started, you can use free opportunities... Creating a custom domain requires purchasing a premium plan.

Wix promotion: a basic misconception

For a long time, it was believed that a site on Wix is ​​not indexed by Yandex due to the fact that the platform uses AJAX technology. Today, this is a proven myth. On official pages search engines are given a clarification indicating the possibility of indexing and crawling such sites. However, Yandex Wix indexing is subject to a prerequisite: each of the pages must contain an HTML version.

How Does Wix Optimize Websites?

Working with two leading companies in the CIS countries search engines left its mark on the SEOWix principles. The following components influence the ranking of Google and Yandex sites to the greatest extent:

• internal optimization (includes meta tags, usability, structure, filling with high-quality texts);
• domain quality;
• behavioral reaction of users (staying on the site for 15 seconds is regarded as a refusal, which automatically lowers the position of the site);
• availability of links.

Wix SEO optimization is based on these principles in order to achieve high rankings. Therefore, the main attention there is paid to the design of the page using the arrangement of meta tags (without them, indexing in Yandex Wix site will not happen), keywords, connecting a personal domain, optimizing images.

How to start website promotion: a feature of Wix

Before you start SEO on Wix, you need to make your site visible to search engines. For this it follows:

• go to the editor and select the Settings section;
• select SEO mode;
• note that you are allowing search engines to find your site.

These steps will start crawling your site. However, not all content will be exposed. Some files will be inaccessible to search engines. This happens thanks to a special robots.txt tool, Wix creates such files automatically. They are a list of URLs and files that do not add value to the site in terms of its optimization. This procedure simplifies indexing and increases its efficiency.

Features of working with text

Wix optimization is impossible without working with text content and its design on the page. Keywords must be selected and inserted in an organic way into the content. They must appear on every page of text, in headings and subheadings, links and text descriptions pictures.

To write meta tags and configure page parameters, you must use the editor. Starts Wix website promotion by opening the Settings & SEO page. There you can write a title, a description of the page, enter the previously invented keywords, learn how to insert html code in Wix, enter an address. This is the base that will be indexed afterwards, which means it will raise or lower your rating. After entering all the data, you can see how your page will look in the search engine results. To do this, click View in search, located on the same page, below.

You can also learn how to add a meta tag to your Wix site - key moment for optimization. Click on the Add section, where we select Apps and HTML, respectively. There you can enter or paste the required code, after which it should be updated.

Adding meta tags to the Wix header is useful when you need to prove your authorship, confirm your rights to the site. To do this, choose additional settings, where to enter additional code... To write them, there are a number of rules that must be followed: the code should not contain additional text and scripts. Only valid HTML tags will and will be validated<>.

Working with pictures

The builder will show you how to promote your site on the Wix platform using images. Not everyone understands that search robots do not see the images that the creator, attentive to trifles, so carefully places on his website. It's good when not only high-quality and correctly composed text plays into the hands of the owner, but also good images... To make them readable for search engines, they should be assigned Alt-text.

In this case, the optimization of the Wix site will also occur taking into account meaningful images with additional information(which would also be nice to provide with keys). Work in this direction only with high-quality pictures; useless materials should not distract attention from the essence.

Additional opportunities for optimization

Website promotion on Wix can be done using anchor texts. This is a good mechanism, which, if done correctly, is positively perceived by search engines and automatically increases your rankings, especially if the text of such a link itself is relevant (that is, it matches the requests of the targeted target audience).

For Wix, website promotion is not a static process. It is not enough to write and correctly format a good text once, it needs to be constantly updated. A blog will help with this, with the help of which you can constantly update the content of your site, thereby maintaining your own ratings.

Indexing Websites on the Wix Platform: Features of Search Engine Behavior

You should not expect to instantly promote your Wix site immediately after you have completed all the main steps to improve the quality of your content. On average, indexing a Wix site takes from 1 to 3 months inclusive. This term is the same for everyone. It is he who will be needed to evaluate your efforts, which cannot automatically guarantee high ranking. Everything will depend on how users perceive your site, how much time they want to devote to it.

If the result does not meet your expectations, an error analysis should be performed. Maybe visitors are not attracted by the site design, maybe it is difficult to perceive, they are scared off by water content. You have to be careful with uniqueness: non-unique, copied text can lead to blocking the site with all that it implies.

You have the right to submit your site with the Wix platform "for consideration" on your own, indexing in Yandex and Google will then happen faster. If the declared time has passed, but you have not seen the site in the list of requests, then you need to check if Wix indexing has occurred, in Yandex this can be done by entering the word "site" in front of your domain. This will give you information about the status of your site: whether it was indexed or not.

If difficulties arise and website promotion is necessary, http://vrn.semantica.in/ will help. In the company's blog (search on the Moscow version of the site) you will find a huge amount of useful materials, both for beginners and experienced professionals: from step by step guides to reviews of the opinions of market experts on many pressing issues of promotion. Well, if you don't want to work on the site yourself, you can turn to them for full promotion of the resource.

By the way, here are some tips from them for young sites:

The Wix Platform is a do-it-yourself way to get serious about your website. However, this does not make it easier to work with text and design. If you are not a venerable specialist in this area, it is better to put your site in the hands of professionals and enjoy watching it at the top of the top.

The abundance of numerous content management systems (CMS), helping to create sites in a short time, often puts customers in front of a difficult choice. Which engine to give preference to and how to save yourself from unnecessary hassle in the future?

In search of the optimal solution, many webmasters opt for site builders like WIX and already in the process of promotion they face various difficulties and nuances. Website promotion on the WIX website builder can be a daunting task for a beginner optimizer if you do not know all the intricacies of working with this web tool.

What makes it difficult to promote sites on WIX? Why do many SEO studios not undertake to promote websites created with builders? What advantages does WIX have over content management systems? In our article, we will not only answer all these questions, but also offer a small guide to promoting a site on WIX.

CMS vs WIX

So what exactly is WIX? This is a convenient and intuitive website builder that will help a beginner in web construction quickly and without unnecessary hassle to build an online platform and declare their services.

If you do not have even minimal programming skills and have a limited budget to promote your services on the Internet, then the choice in favor of WIX can be called obvious for you. All you need to do is choose a suitable template, change some elements without having to edit the code, add content about your company and the site is ready. A wide range of applications (they are modules, plugins) will help you customize the site to your liking and make it multifunctional.

However, your WIX-site will not be able to immediately overtake any known CMS in functionality. The website builder is a closed room with a minimum set of furniture and household appliances, and going beyond its walls in order to improve living conditions will not work. Despite this, website builders are very popular today, especially among inexperienced and not prepared for the online life of users.

WIX website builder on this moment is one of the most popular. It is accessible, convenient and understandable even for the most distant user from web construction. The functionality of such constructors is designed specifically for beginners who can easily create simple solutions without any web programming skills.

Difficulties of website promotion on WIX

One of the main reasons why SEO studios refuse to take WIX sites for promotion is the AJAX technology that adds to the urls of pages various symbols(not the only drawback, but one of the most noticeable). Google made it clear to webmasters that such sites will not rank on a par with other sites.

True, both Google and Yandex still make attempts to index such sites normally, and perhaps there will be no special problems in the future. However, today, not all studios are aware that WIX has abandoned outdated techniques in AJAX technology, and now pages on this constructor are created without additional characters and look aesthetically pleasing to both the human eye and search engine robots.

Some SEOs also cite the Javascript that WIX uses is poorly handled by search engines. However, both Google and Yandex are constantly improving their algorithms, and at the moment they are excellent at indexing Javascript sites.

Despite the fact that the above nuances are just myths, promoting sites on WIX is still not so easy. And that's why.

1. Limited functionality... Without switching to a paid plan, you cannot configure such important service files as robots.txt and .htaccess. V free version WIX cannot set up redirects and change necessary for proper website promotion meta tags. Website promotion is incredibly difficult without high-quality customization and internal optimization.

2. Defective product filters... To effectively promote a product site, you often need to create overlapping pages. For example, your site has pages with brands from Samsung, Nokia, Sony, and separate pages by type of product - TVs, phones, laptops. But there are no overlapping pages like Samsung TVs, Samsung laptops, Sony TVs, Sony phones etc. The presence of overlapping pages allows you to significantly expand the semantics of the site, reduce the cost of promoting the resource due to a decrease in the competitiveness of requests, and get more traffic from search engines. WIX has reduced this function and it is not recommended to create online stores on such a constructor.

3. Problems of integration with other services... If you want to add functionality to your WIX site (an online consultant, a pop-up e-mail subscription form, etc.), which is not initially available in the constructor, you will face another problem. You will have to, whether you like it or not, be content with little and limit yourself in opportunities.

4. Difficulty getting to the top... You can clearly see that there are very few sites created on the WIX website builder for competitive search queries in the search engine tops. Just type in any competitive keyword in the search bar and look at the sites in the SERP - they are all made on popular CMS or custom-made engines.

5. There is no way to create different page templates... Usability is one of the main factors in ranking and converting a visitor into a buyer or customer. Very often it is necessary to create templates of typical pages that are different from each other in order to get more profit from traffic. In WIX, as a rule, there is no such possibility, which strongly binds hands in the process of setting up a site and its further SEO promotion.

6. No access to site files and source code ... Often, the owner of an Internet site needs to upload a file to the root of the site (for example, to confirm ownership of the site in services for webmasters from Google or Yandex). Or close part of the file from indexing, remove unnecessary code elements that negatively affect the site loading speed (and, as you know, search engines do not like it when sites open for a very long time). In the WIX constructor, access to the site files is limited and it is often impossible to do all of the above. If your business expands, you will not be able to make the necessary changes to the structure of your site and will have to use only what the developers of the WIX platform offer.

7. Non-unique design... The uniqueness of the site template code also affects its ranking in search engines. Without access to the source files of the site (including the .css), you will not be able to uniqueize its code. Today, many people use ready-made free templates, and the search results are just teeming with non-unique designs, and the same Google adjusts its algorithms in such a way as to pessimize such resources when ranking.

8. No guarantees... Imagine that you have been working on a website for years, filling it, spending money, time and nerves on promoting it, but at one "fine" moment the WIX service closes and you cannot access the files and database of your site to transfer it to another platform. The WIX developers do not give any guarantees that your site will not sink into oblivion. It is much safer to create sites on popular CMS and host them with the ability Reserve copy database (backup).

9. Few examples of successful promotion. There are very few sites in the search results that were created on the WIX builder. Of course, in certain topics with low competition, you can find several examples in the top, but, as a rule, these are isolated cases. It should be borne in mind that there can be hundreds of thousands of requests in this topic, and only a few pages of WIX sites get to the top.

All of the above nuances show how problematic it can be to promote a website on the WIX website builder and how difficult it is to develop your online business on this platform. The biggest disadvantages are:

• the site does not belong to you, but to the developers of the WIX platform;
• you will not be able, if you wish, to download the site files and transfer it to another CMS;
• many designers do not have the ability to connect a domain without switching to a paid plan, and the cost of WIX plans is relatively high;

A quick guide to optimizing a website on WIX

In the control panel, in the "My Applications" section, go to the page for setting SEO site parameters. Fill in all the fields step by step using the guide, based on the topic and semantics of your project. You can skip some steps and fill in the data later.

Do not forget to indicate the key queries for which you plan to promote the resource before filling in the main tags for the site.

After filling in all the fields, an SEO guide with a list of recommendations will be created for you. Edit each item in the list as prompted by the guide, and your site will be ready to be filled and promoted.

Fill in the SEO data for each page exactly as shown in screenshot # 7. To do this, go to the SEO tab in the page settings and specify title, description, page address, keywords. Use this template to fill in other pages of the site as well.

Output

Unfortunately, so far there are quite a few drawbacks among the designers and it is very difficult to promote sites on WIX. Sites created on such constructors are suitable mainly for low-competitive topics with a small amount of search queries... But even in this case, all the disadvantages and disadvantages of promoting WIX sites will not go anywhere. Topics with high competition are out of the question.

If you are planning to create an online store, the Yula Group experts strongly recommend doing this on popular content management systems, and not on free constructors. If necessary, you can order any modifications for the site on the CMS from experienced programmers on freelance services or from professionals from our studio.

If you want to get serious about building a website, it's time for you to start thinking about SEO. SEO stands for “ search engine optimization"(Search Engine Optimization) and means site optimization for the requirements of search engines like Yandex, Google, Bing, etc. Modern search engines use complex algorithms to determine the order of results, so you need to master at least basic SEO skills in order for your site and its content to meet existing standards.

Below are the key search engine ranking factors that you should consider when building your website.

Keywords Are the queries that people enter into the search box when they are looking for something. You need to identify the relevant words for your site. To do this, make a list of all the queries that fit the description of your business, and then narrow them down to the 10 most relevant ones. You will need to add the resulting phrases to the most important pages of your site so that they fit organically into the context. If you work in a specific region or within an organization, be sure to add their name (city or region) to your keywords. You can read more about working with keywords.

Site architecture - Is your site well structured and easy to navigate? Usage ready-made templates automatically optimized for search engines is one of the main advantages of creating a website with Wix - you just have to choose the one you like.

Domain name – your website url should contain your brand name. Try to do it as much as possible.

Description and page titles - every web page should have a description and title that search engines can use to determine the "essence" of your site. For best results, heading home page should contain your company name. Also add brand words to the heading of each section, for example "Services / CompanyName" or "Latest News / CompanyName". Remember that SEO titles are not visible to site visitors; these are meta tags to designate a title that will only be recognized by search engines.

As a reminder, you don't need any programming knowledge to add these elements through the Wix Editor. Just follow the steps outlined in. Use keywords in your descriptions, but don't overdo it or search engines will think your site is spam.

Do not forget to add descriptions and titles to your site and to each of its pages separately.

Images- a very important element for increasing the position in search results, since sites with images and videos are always ranked above those that do not have them. Be sure to use keywords in image titles. We also recommend reading this article on how.

Content Is a term that refers to text, images, videos and links posted on your site. The key is to regularly update at least some of your content to ensure that your site is up to date and up-to-date. It is not at all necessary to update the entire site while doing this. Replenishment of the photo gallery or the "Latest news" section will be sufficient.

Internal and external links – internal links are links that lead to various pages on your site, while external links are those that lead the user to other sites. The words used in the text of your links, or in the "anchors", can also affect the ranking, so their name should be intuitive and help users navigate to a page that is a logical continuation of the page they are currently on.

We have released a new book “Content Marketing in social networks: How to get into the head of subscribers and fall in love with your brand. "

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WIX is free and you need to understand it clearly. I repeat once again, "website builder". This means that you will not be able to embody everything that comes into your head, but will only accept what the constructor provides you.

Opportunities for SEO optimization (of which there will be few)

The first is the meta tags for the home page.

Instructions from the site:

1. Go to the Editor.
2. On the left in the Editor, click on the Settings icon.
3. In the settings options, click on SEO (Google).
4. When the SEO (Google) options window opens, the first thing you need to do is check the box next to "Let search engines find my site."

It is also possible to manage page meta tags from the editor:

Note: in WIX, setting up SEO for each page

1. Open your site in HTML5 editor
2. On the left in the Editor menu, click on the Pages icon
3. From the list of pages on your site, select the page whose tags you are going to update
4. At the bottom of the Pages menu, click on Page SEO Settings
5. In the same way that you created the tags for your site, update the title and description of your page and add the keywords

Possibilities SEO promotion in WIX editor:

Repeat these steps in turn for all of your pages to create custom meta tags for each one.

Web Analytics on WIX

You can add Google Analytics, but only in a premium account.

Yandex Metric cannot be installed, since it is not the code that is inserted into WIX, but only the Google Analytics ID.

Google webmaster and Yandex Webmaster can be easily installed by confirming the rights through the available functionality.

Difficulties of promoting an online store on WIX

At 90%, three entities are used: SECTIONS - PRODUCTS - BRANDS. This is where potential problems in WIX begin.
1. The problem of URL for sections and products

Since the functionality is made in HTML5, such a URL construction suggests problems with indexing by search engines (of course, Yandex and Google declare that this is not a problem for them, but in fact it is still a problem). It is this parameter in WIX that is buggy in SEO - you do not know how many pages will get into the index and whether they will last there at all.
2. Limited functionality of product descriptions
All your competitors have the same descriptions and names, and that's okay. But, alas, it is the comments that give value to the product.
3. Lack of ability to create "brands" or "manufacturers" or "tags"
4. Few opportunities in general
There are no linking capabilities or redirects. There is also no meta tag template engine if there are many pages. There is no CNC control, micro-markup, and most importantly, there is no way to edit robots.txt.

SEO Wizard at WIX

This is more a system for monitoring whether you filled in everything (Title - Description - H1 (headline)), but nothing more.

Conclusions. Promotion and promotion of CMS WIX.

When creating a website or store on WIX, you should not make SEO an important channel for attracting visitors, treat seo as a bonus. CMS capabilities are very limited, and indexing risks are very high.

By the way, we have a lot of instructional articles, in which there are many practical advice with a history of many years of practice. Of course, we thought about setting up a thematic mailing list, but so far we are not in time. So it's most convenient

Welcome to my blog site. Today we'll talk about how to add Yandex Metrics to the site Wix ... Every blog owner would like to analyze visitor behavior and increase conversions. How to do it? This is where Yandex Metrica comes to the rescue. Let's consider this issue in more detail.

What it is

Yandex metric - free service to view statistics and analyze the behavior of people on the project. To put it simply, this is a counter created to analyze which pages people visit more often and from where.

How does it work

The principle of operation is as follows. After registration in the system, a code is generated that is added to the site. Special script, written in the code, registers visits of people and collects information about them, which is filtered by various indicators.

What are they used for?

Correct work with Yandex Metrica will help:

• Analyze traffic from different sources. By the way, you can find out on my blog;
• Generate a report based on the collected information;
• Analyze the behavior of people on an Internet project;
• Evaluate the effectiveness of the advertising used;

Analytics from Yandex will help you to properly promote your blog and optimize the money spent on advertising.

Installation

Go to the address metrika.yandex.ru , and fill in the following data:

• Counter name;
• Blog address;
• If you have several projects, we register mirrors;
• Timezone;
• Timeout of visits, which is 30 minutes by default. Enlarge it if there is a long video.

At the bottom of the form, the system will generate the code. Place it between the head or footer of the site.

I would like to pay special attention to the item "Webvisor". It is a useful tool that visually tracks the behavior of people on pages. Disabled by default. Turn it on by checking the box next to it.

Still have questions? Then watch this video

Installing on Wix

We connect the code created above to the site. To do this, do the following:

• Go to Yandex Metrica account ;
• Click "Add";
• In the "Name" field, write a name;
• In the “Site domain” field, specify the one for which you will receive statistics;

• Click on the "Create" button and now copy the number;

• We prescribe it in Wix... To do this, go to wix account ;
• Hover the mouse over the username and right at the top, click on "Domains";
• We choose the one by which we will receive statistics;
• Click on Web Analytics;
• Insert the counter number obtained earlier;

Important! It will take several hours until it becomes possible to receive statistics.

How to install Wicks for free accounts

In the field "Counter name" we write your address of the Internet project. For example name.wix.com/name. Next, in the "Site domain" field, write the address, but without a name, for example, name.wix.com

Installation for premium users

To connect analytics, just like for a free account, write down the name of the counter and add the address of the created Internet project in the "Domain" field.

Important! After installation, the status of the counter will be displayed in gray or red. This is due to the technical features of integrating it into Wix.

Some questions that arise during work

If you have made changes to the Metrica interface, edit the code on all pages where you installed it. The code is considered to be placed only at the top of the page. In fact, it is written in any tags. If you insert it at the beginning of the page, it will load faster.

If you are reading this article then you want to. Well done, it's better than doing nothing at all. Wix Builder will help you create a blog yourself, even if you do not have knowledge of html and. But, despite all its advantages, this constructor also has disadvantages that you need to know:

• The site created on Vicks can only be rented;
• He can be blocked;
• If the system stops working or goes bankrupt, the site will disappear.
• When switching to another hosting, for example, you can only transfer the domain, and the design will have to be re-created.

In addition to Vicks, there is also a good constructor Tilda ... Tilda is comfortable and easy to use. Therefore, I recommend paying attention to it. In it, by purchasing a premium plan, you can move to another hosting while retaining the design and links.

Creating an internet project is not that difficult, especially if you use good teaching materials. The course of Mikhail Rusakov will help you with this " WordPress 4: An Example of Creating a Blog ».

Output

So, no matter what you create an Internet project on, you must use Yandex Metrica. This is the only way to create a blog that will be of maximum benefit, since you will be able to analyze the behavior of people on it. As a result, profits will grow.

Using this service will help not only to effectively promote the created blog, but also to optimize advertising costs. Subscribe to my VKontakte channel where you will find a lot of useful information.