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IPhone 8 presentation on September 12 watch online. Lineup, prefix "S" or "Pro"

Apple has sent out official invitations to the media to present new products. During it, the company will show a new iPhone, according to The Verge.

Where will the presentation take place?

The presentation will be the first public event on the new Apple Park campus in Cupertino, California. The press conference will take place at the 1,000-seat Steve Jobs Theater.

What other products will be on display?

In addition to the iPhone 8, Apple is expected to introduce updated iPhone 7 and 7s Plus models. The company is also expected to introduce a new version of the Apple Watch with LTE connectivity. It will also likely showcase an updated version of Apple TV, a streaming device compatible with 4K TVs.

What is known about the iPhone 8?

According to Bloomberg, the new iPhone model will lack the Home button even in virtual form. It will be replaced by a thin software bar at the bottom of the screen.

Significant changes will be made to the iOS interface. The smartphone will have the largest number of updates in the ten-year history of an iPhone.

According to Forbes, the iPhone 8 will have a 5.8-inch display with rounded edges and symmetrical thin bezels. The smartphone will be equipped with a dual rear camera, like the iPhone 7, but its location will change.

It is assumed that the new iPhone will use facial recognition technology to identify users instead of Touch ID technology. The smartphone will receive wireless charging.

IPhone 8. Photo: Frame youtube.com/ Apple

The iPhone 8 is expected to be the most expensive phone in the brand's history. The price of a device with 128 GB memory is $ 1,200 (69,700 rubles). A smartphone equipped with 256 GB of memory will cost about $ 1,320 (76,700 rubles).

On September 12, one of the most anticipated presentations of 2017 took place. Apple CEO Tim Cook unveiled the new Apple Watch Series 3, Apple TV 4K, the jubilee and insanely expensive iPhone X with limitless screen, and the iPhone 8 and 8 Plus. The event took place at the newly opened Steve Jobs Theater, located on the Apple Park innovative campus in California.

Apple Watch Series 3: no smartphone needed

In 2017, Apple's smartwatches became the most popular watch in the world, surpassing even brands such as Rolex, Fossil and Omega, so the company continues to update this line.

The main innovation in Apple Watch Series 3 is the built-in LTE module, which makes the watch independent from the smartphone. It allows you not only to use applications that require Internet access, but even to receive calls. Support for Apple Music has also appeared.

Inside the Apple Watch Series 3 is a dual-core processor, W2 wireless chipset and an altimeter. Interestingly, the watch screen acts as an antenna - this made it possible to maintain the same dimensions as the Apple Watch Series 2.

A ceramic version in a dark gray color will be added to the range, and a sports braided strap will be available as accessories.

Apple TV 4K: Ultra High-Definition Movies

Apple's new set-top box features two of the most trending technologies: 4K Ultra High Definition and HDR Wide Color Range. Accordingly, the image will become even sharper, richer and deeper.

4K HDR movies will be available in iTunes for the same price as HD, with previously purchased HD movies you will receive 4K HDR versions for free.

The hardware base of the set-top box is the A10X processor - the same as in the iPad Pro. It makes Apple TV 4K twice as fast and four times more powerful than the previous generation Apple TV.

iPhone 8 and iPhone 8 Plus: instead of s

According to Apple's logic, the seventh models with the letter s in the name, however, the new iPhones have become "eights", although they are a traditional upgrade of the iPhone 7.

The design is exactly the same as the previous generation, but the back panel is now glass. Apple claims to use the world's toughest glass. Well, bloggers will do drop tests and check. The diagonals of the screens remained the same: 4.7 inches for the iPhone 8 and 5.5 inches for the iPhone 8 Plus. The protection from moisture and dust according to the IP67 standard has not gone anywhere either.

The main innovation is the 6-core A11 Bionic chipset. In addition to 4.3 billion transistors, it includes an Apple-designed graphics chip that supports the Metal 2 Framework and machine learning methods.

The A11 Bionic also includes a powerful image processor, thanks to which the "eight" cameras can quickly and accurately focus even in low light conditions and more effectively combat digital noise.

But the most striking feature the new image processor has made possible is Portrait Lightning. When shooting portraits, the technology allows you to change lighting in real time based on a depth map, simulating multidirectional light sources.

Video recording has also improved: iPhone 8 and iPhone 8 Plus can shoot videos in 4K resolution at 60 fps and slo-mo in Full HD at 240 fps.

The iPhone 8 has a 12MP camera with OIS, while the iPhone 8 Plus has two 12MP cameras with f / 1.8 aperture on the wide-angle and f / 2.8 on the portrait camera. Both cameras of the iPhone 8 Plus also received optical stabilization.

Apple has paid a lot of attention to augmented reality as a new use case for the camera. For example, you can project the constellations onto the sky. A new type of multiplayer games has been demonstrated, in which events are projected into the real world, so that the participants do not just control the game, but directly immerse themselves in it, interacting with physical reality.

Other features include True Tone technology, which adjusts the color temperature of the screen according to ambient light, front-facing stereo speakers and wireless Qi charging. The latter is compatible with all chargers, but Apple has noted Mophie and Belkin.

iPhone X: the smartphone of the future

This is what everyone was waiting for - the anniversary iPhone. Like the iPhone 2G, the top 10 is intended to set the course for smartphones over the next decade. At least that's what Apple thinks.

A response to Samsung's bezel-less flagships, the iPhone X is built around a steel chassis, glass back, and edge-to-edge solid display. Of course, there is protection against moisture and dust according to the IP67 standard.

The Super Retina display is based on a 5.8-inch OLED matrix with a resolution of 2,436 × 1,125 dots and a pixel density of 458 ppi. Of course, I had to abandon the Home button and create new scripts in the user interface.

You just need to touch the display to wake up iPhone X. Swipe up from bottom to return to the home screen. The same gesture, but with a delay of the finger, opens the manager of running applications. Impressive!

Most amazing, however, is Face ID, which replaces Touch ID. Just look at the iPhone X and it unlocks immediately. Behind such a simple action is the rather tricky technology TrueDepth Camera System, which uses an infrared camera, machine learning algorithms and neural networks. iPhone X creates a face model using 30 thousand points, can adapt it according to physical changes (say, you have grown a beard or changed your hairstyle) and can recognize the face of the owner even in the dark.

Apple claims that the likelihood of being cracked Face ID is 1: 1,000,000, while Touch ID is 1: 50,000. The iPhone X cannot be tricked with a photo or even a mask.

The same TrueDepth Camera System made it possible to create Animoji - "live" emoji, the animation of which repeats the user's facial expressions.

The photo capabilities of the iPhone X are the same as those of the "eights", however, thanks to the TrueDepth Camera System, the technology of dynamic local lighting is also in the selfie mode.

AirPower: wireless charging

At the end of the presentation, Apple announced the AirPower wireless charger mat. Just put all your Apple devices on it and they charge!

We would like to thank the cashback service Smarty.Sale for help in organizing the broadcast.


Apple began its presentation by talking about the next generation of smartwatches,. They acquired improved hardware and support for cellular networks. This made it possible to significantly expand the capabilities of the watch. In particular, from now on, Apple Watch supports services such as Apple Music, iMessage and the function of calls without pairing with an iPhone.

When designing the Apple Watch Series 3, engineers managed to maintain the same form factor by turning the watch screen into a cellular module. As expected, eSIM is used for communication, a kind of "image" of a real SIM card.

In addition, the Apple Watch Series 3 features a built-in altimeter, a 70% more powerful dual-core chip and a W2 coprocessor. At the same time, Apple managed to keep the cost of Apple Watch Series 3 at the level of the previous generation model. Version 3 of the watch will go on sale on September 22, starting at $ 329 for the non-LTE version and $ 399 for the LTE version.

Apple TV 4K


Then we talked about - Apple TV 4K. As the name suggests, it supports 4K video playback, while retaining the same design and capabilities as the previous model. Apple TV runs a new version of tvOS and has an A10X processor - the same processor found in the iPad Pro. The remote control for the new console looks a little different: it has small rims around the button.

4K movies will be available at the same price as HD. All previous purchases will automatically upgrade to 4K HDR. The price of the set-top box starts at $ 179, pre-order starts on Friday, and the Apple TV 4K will be available for purchase on September 22.

iPhone 8 and 8 Plus



After talking about the set-top box, Phil Schiller appeared on the stage and moved on to the main topic of the presentation - the iPhone. Replacing the iPhone 7 in glass and metal cases. In the production of smartphones, 7-layer, very durable glass panels are used. Both models come with Retina displays with True Tone technology. With its help, the smartphone automatically adjusts the color temperature of the screen in accordance with the ambient light conditions.

iPhone 8 is equipped with the new 6-core A11 Bionic processor, which is 70% faster than its predecessor and provides even faster focusing when taking photos and videos.

Smartphone cameras have retained the same resolution and the same set of lenses. And optical stabilization is now present even in the base iPhone 8. It is worth noting the new improved mode for shooting portrait photos. Studio lighting effects are now available in Portrait mode with dual cameras and point-based facial contouring.

In addition, the iPhone 8 and 8 Plus support Qi wireless charging. Along with the launch of the new iPhones, there will be accessories from Belkin and a number of other manufacturers. Apple itself will release its AirPower wireless charging station next year. It will allow you to simultaneously charge your iPhone, Apple Watch Series 3 and AirPods.

iPhone 8 and 8 Plus will be on sale on September 22 at a price of 57 and 65 thousand rubles, respectively. Residents of the first wave countries will be able to pre-order on September 15th. As for iOS 11, it will become available for download next Tuesday - 19th.

iPhone X


And the last and most significant novelty shown at the presentation,. It got a 5.8-inch OLED Super Retina display, wireless charging and facial recognition, and at the same time lost the familiar Home button.

The body of the smartphone is protected from water and dust and consists of heavy-duty glass on both sides of the device and surgical steel on the sides. Unlocking is now carried out using the Face ID facial recognition system. You just need to look at the phone and slide your finger across the screen and it will unlock.

Face ID sensors are located next to the front camera and are able to identify the user even in the dark. They work by projecting 30,000 invisible points onto the face and creating an accurate 3D structural map. Therefore, it will not work to deceive the sensor with a photograph. Thanks to machine learning technologies, Face ID adapts to changes in appearance. The sensor is used for Apple Pay and third-party apps. And the chances of someone else unlocking your iPhone with their face is only 1 in 1,000,000. Touch ID has a 1 in 50,000 rate.

iPhone X is equipped with a new front-facing camera that not only captures selfies with a clear foreground and blurred background, but also analyzes facial expressions, and then creates 12 animoji from it. The rear dual camera has 12 megapixels, a 10x telephoto zoom lens and optical image stabilization.

Also, the iPhone X is equipped with the new A11 Bionic processor with a neural system and a speed of up to 600 billion operations per second. And with a second-generation performance controller and specially designed battery, iPhone X lasts up to two hours longer on a single charge than iPhone 7.

The smartphone is offered with 64 and 256 GB of memory, pre-order starts on October 27, and sales are scheduled for November 3. Price accordingly.

P. S. Well, have you already prepared the money?

On September 12, the long-awaited presentation of Apple's new products took place. The show premiered at the Steve Jobs Theater in Apple Park in Cupertino.

"Apostrophe" conducted an online broadcast of the presentation, during which.

iPhone 8

Apple introduced the iPhone 8 and iPhone 8 Plus.

Smartphones received a glass back cover, retained water and dust resistance. Apple phones can now be charged using wireless charging.

The gadgets are available in three colors: black, silver and pink.

The gadget is powered by a six-core A11 Bionic processor, which has increased the speed of the device.

Smartphone cameras have also been updated. The resolution remained the same (12 megapixels), but the gadget received an improved portrait mode and filters for it. Both modules of the main camera received optical stabilization. The main sensor has an aperture of f / 1.8, and the second with a 2x zoom is f / 2.8.

Sales start on September 22nd. The base model starts at $ 699, while the Plus model starts at $ 799.

iPhone X

For the anniversary of Apple, a smartphone of the future iPhone X, as it was called in the company itself, was presented.

The smartphone received a 5.8-inch OLED display with a resolution of 2436 by 1125 pixels, which occupies almost the entire front panel.

The smartphone is equipped with face recognition technology through which the user can launch the phone. According to Apple engineers, this is the safest form of protection and is almost impossible to hack.

You can also make payments using Face ID, as this option supports Apple Pay.

Like the iPhone 8 smartphones, both main camera modules received optical stabilization. The main sensor has an aperture of f / 1.8, and the second with a 2x zoom is f / 2.4. The dual front camera can also take portrait mode shots with blurred backgrounds.

The smartphone will only be available in 64 and 256 GB versions starting at $ 999.

Apple Watch

Introduced Apple Watch Series 3, which will be on sale in two versions - with or without the function of self-connecting to the wireless network thanks to the built-in 4G LTE chip.

Thanks to the LTE module, you can make calls and download music on the clock without being tied to an iPhone.

Particular attention is paid to the fact that the screen of the gadget is also an antenna, so the Apple Watch case has not changed compared to the previous generation.

The watch is powered by the new Apple W2 processor, making it 70 percent more powerful than the previous generation.

The gadget will go on sale on September 22. The LTE version will start at $ 399 and without the cellular module - $ 329.

Apple TV

Introduced 4K Apple TV, supporting Dolby Vision, HDR10 and Hybrid Log-Gamma High Dynamic Range.

Apple TV 4K is priced at $ 179 for a 32GB box and $ 199 for a 64GB box.