How to create an official VKontakte group. Detailed instructions for creating a community from a to y. Creation of your own group menu.

Greetings, dear readers. Social networks have long been included in our lives, so all owners of absolutely any business, both traditional and remote, simply need to run them in order to be successful, so today we will talk about how to create a group on VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Social benefits VKontakte networks:

• Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from kids to bankers.

• The habit of buying online.

VK people have an understanding of online shopping, they are happy to buy goods without leaving their favorite social media. networks, this is the so-called autonomous trade, that is, when we do not transfer a person to external sites.

So, we need to sell via social media. VKontakte network, what do you need to do for this?

There are 2 vectors of promotion through VK:

1. Creation and promotion of your community.
2. Purchase of advertising in existing ones.

We will consider both options, but today we will focus on the first.

Many people here have a question - how many of them to create: one or several?

How many communities to create for business?

In some cases, you need to create one, in others - several different ones, here everything is individual and depends on your business.

Most often, for one business, it is still better to create one group or public page, which one is better to choose, we will analyze further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, "Tours to Egypt", "Tours to Bulgaria", etc., because their promotion will not be as effective as if it were there was one community.

You need to create several communities in the following cases:

• Different audience.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like "Cargo transportation in Perm and abstracts is cheap".

In this case, you need to create separate communities, because these are completely different proposals for different audiences and different content is needed here.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

• Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot lead one community in different languages.

• The difference between offers in different regions.

For example, this is what Internet providers do, since their tariffs differ in different cities.

• A very rich marketing policy.

For example, the Wildberries store, it has many subscribers, the store conducts a lot of activity, is advertised, in this case, you can highlight different directions, they do this, they have a common community, there is a separate public for the sale of household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information the subscriber receives, the higher the likelihood that he will perform the action targeted for us.

When we have decided on the required number of communities for the development of your business, we proceed directly to its (their) creation.

How to create a group on VKontakte step by step?

Step 1. We go to our VKontakte page, select "Groups" in the left menu and press the "Create community" button.

Such a window appears.

Step 2. Coming up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article, I will explain in detail how to choose the right name so that you can correct it.

Step 3. Choosing the type of community.

What to choose a group, public page or event? Today, the difference between them is not so noticeable; the first, second and third formats have advantages.

Below is a table showing how the different formats differ.

Think and choose what suits your business best: a group or a public page. Here, of course, it would be a mistake to create a public of the type "Effective treatment of hemorrhoids", because not everyone wants this to be displayed on his personal page, in this case, you need to make a group.

My advice - at the initial stage, create a group, so you can invite your friends to it, and when all those of them who want to join, you can transfer the group to a public page. The creator of a community can change its type on his own, without resorting to requests in those. support, if the number of participants does not exceed 10,000. In the same way as in the case of transferring a public to a group, changing the type of community is allowed no more than once a month.

Step 4. Press the button "Create community".

Your VKontakte group has been created, and you are in the "Edit information" menu.

Group settings

• Name- we already have it.
• Community Description- here we write a description of the group, indicating what it does.
• page address- we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
• Community Topics- choose the most suitable topic from the list and indicate age restrictions.
• Web site- we enter the address of your website, it will be displayed on the main page of the group.
• Comment filter- automatically removes comments containing mat or words you specified.
• Location- we indicate the address if you have an office or you have a regional group, or you want to promote some product in a certain city, for example, if you have a store or do a manicure at home.
• A room at the Snapster- indicate if there is one (photos are shared there, similar to Instagram).
• Community posts- if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hide themselves from the block with contacts to ask a question. And administrators won't get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you need, and configure access for them (who can add and edit: editors and administrators, or all community members). I think that there will be no problems with setting privacy, especially since prompts are popping up on VKontakte.

I do not advise turning off the members' ability to comment and show all sorts of activity in albums and so on, and even more so in discussions, because the higher the activity of the audience, the faster your group moves. If someone is sending spam or behaving inappropriately, then the blacklist will help you.

I will only explain what materials are. We need them in case we want the "Fresh news" block to appear on the group's main page, which is a wiki page, the name of the block can be changed and the page can be edited as you like.

If you have an online store, then we connect "Products", then cards with the products you have created will be displayed on the main page of the community.

Congratulations, now you have your own VKontakte community, the next thing to do is his.

If you do not understand something and still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

Today we will deal with the question - how to create a group on VKontakte fast and beautiful. I hope this step-by-step instruction will be useful and more good communities will appear on VK.

Target: create not just a community, but a ready-made group for work and promotion within the Contact. Therefore, we will carry out all the steps necessary for this.

Step by step instructions 2016:

How to create a group on VKontakte

It takes only 10 seconds to create a group on VKontakte! However, there are some nuances in this process that should be considered at the very beginning.

The group has a number of advantages where you can control community access for others, have a block at the beginning of the group, add a creative menu and of course you can post products.

Setting up a group in VK

Thanks to correct setting VK groups, you can get additional views and potential subscribers from the search for VKontakte groups, as well as from search engines Google and Yandex.

Basic setting

1. The first field concerns the choice of the correct group name, it must be within 50 characters and reflect the key idea. The title should be accurate and concise, reflecting the content of the group.

For example, our group will be about music, then go to the search by group and see the most popular groups in this direction. This will make it clear that most people want to listen and see on VK.

If you look at the first 50 bands, you will see that most people want to listen to popular and new music. Therefore, we can make the title “New Music 2016 | Most popular" .

2. The second field "Community Description" should be filled in, just a little 150-200 characters. Where the words "popular", "new", "music" should be repeated at least once. This is necessary to attract visitors from search engines.

Often people in search engines type such a phrase as "popular VKontakte music", "New VK music". And this gives a chance that people will go to your group from the search and subscribe.

3. There are 3 types of group:

• Open- where any user can subscribe to your group;
• Closed- where the recruitment is carried out on requests to the group and invitations from administrators;
• Private- subscribers are recruited exclusively through invitations from administrators.

People are reluctant to apply to a closed group, so it is best to choose an open one. This way you will be able to get more subscribers.

4 ... Selecting the url for the group. You need to write a short and catchy name that will be similar to the name of the group. In my case, "new_popular_music". The "novaja_pipularnaya_musica" option would also work.

Beautiful design of the VKontakte group (new 2016)

A competent group setting helps to attract only attention to the community, but in order for people to like the group, it must be beautifully designed and only then there will be an influx of new subscribers.

Thanks to the new introduction to the design of VKontakte in 2016, the size of the content has now changed, as well as the opportunity to add a cover for the group. But what is the best way to arrange a group?

What is better avatar or cover?

Is a picture that makes the community unique and memorable and may even make you want to subscribe, as in the example above. A thumbnail for news and comments is created from the avatar.

The size of an avatar for a group can be from 200x300 to 200x500 (width x height in pixels). In this case, the miniature will be 200x200 (square).

Is new for 2016 and replaces the default group avatar. The cover is located in full width at the top of the screen (done to save space and focus on the content).

The size of the cover can be from 795x200 px to 1590 × 400 px (for high definition screens). However, a thumbnail from the cover is not yet available.

Creating a menu for a VKontakte group

You probably noticed that some VKontakte groups have a beautiful graphical menu and, of course, would like to do the same in your group, but how to create it?

This will require skills to work with graphic editor, for example PhotoShop. And correctly mark the dimensions of the future menu (it all depends on the number of items in the menu).

In any case, a separate article was written for this - how to create a menu for a VKontakte group, where you can get acquainted in more detail and create it in your group.

And the last step is to start promoting the VKontakte group. There are many ways about which, you can also learn from a separate article.

More and more often, new chips appear in VK, which make it possible to make the group more spectacular and beautiful. I hope that this step-by-step guide will help you create your dream VK group!