Asus brand of which country. History of the Asus company. "asus": country of origin. mobile phones, smartphones, asus motherboards

Name Asus comes from the last four letters of the word "Pegasus", that is, the name Pegasus - a winged horse known from Greek myths. Its founders wanted to make the name begin exactly with the first letter of the alphabet. This company is quite young, since it was founded relatively recently.

In 1989, four Chinese residents - computer engineers and former Acer employees named T.H. Tung, Ted Hsu, Wayne Hsi and M.T. Liao - decided to found their own company. In those years, Taiwan had not yet managed to take a leading position in the computer business. Quite the opposite: those were hard times for the IT industry. At that time, Taiwanese manufacturers could not get access to the world market. That is why the founders of ASUS decided to completely focus on the market of their state.

However, to avoid confusion, it should be clearly noted that the laptop manufacturer is different from its brand. The basis for choosing a particular brand should be the quality of the warranty and post-warranty service and our sense of aesthetics. There aren't many well-known brands, are there?

Businesses buy laptops and mark them with their own logos and often order custom designs. They make almost all of the most recognizable brands. The brands we know are mostly ideologies and trademarks attributed to products from other manufacturers. Therefore, discussions about a brand in the context of, for example, quality do not make much sense, what if we are talking about manufacturers. But that's a different topic.

So, the beginning was made, but connected with certain difficulties. Intel, which supplied the processors, preferred to work with more established firms, and Taiwanese companies could only get a processor six months after companies like IBM had all the necessary engineering samples. According to legend, ASUS managed to create a prototype motherboard using Intel 486, but in fact they did not have access to the processor. However, the company resolved the problem, as it turned out that the motherboard it developed was capable of working correctly without the need for further modifications. It is the contract with Intel that will allow ASUS to enter the global market in the future. From the moment of its signing, they could always get the necessary engineering samples bypassing their competitors. However, it was still far from real success.

If we are brand advocates, it’s still futile to try to sell the computer to us, because that choice is already in our heads. It is not for nothing that the promotion of big money is being pumped up brand... Brand owners have us, supporters of their aesthetics and ideology, attach themselves and fix their image in their heads. This is so effective that often the sellers themselves do not know that the "manufacturer" has never released a single laptop, the more he did not know about this exposed advertisement of an unconscious buyer.

remember, that top brand is the one we like. It sounds like a terrible phrase, but choosing a laptop is contrary to our emotional choice, we can, in the event of any problems with it, argue that it was the wrong choice from the very beginning of the brand. On the other hand, a brand that we always celebrate can explain the usual failure in the event of a malfunction. We will not spoil ourselves so well and we will be able to enjoy a refurbished laptop without the memory of the forced outage.

The company's revenues were gradually growing, and therefore the scope of activities also expanded. After motherboards, video cards and optical data storage devices appear. In 1994, Johnny Shea became the president of ASUS, and he held this position for quite a long time. By the way, he had nothing to do with Stan Shea, the founder of Acer - it was just a coincidence. The range of manufactured goods continues to expand. Not only the product line is replenished, but also the number of links. A large corporation Hewlett-Packard becomes a partner of ASUS - exactly that legendary company that once could not appreciate the engineering genius of Steve Jobs.

Some will see this as a "wink", but this is still the most popular way of choosing our tool of work. Subjective, emotional, through the prism of our opinion about the brand. Because if we were disappointed with a particular laptop model, then surely a successor or another model from the same brand would also perform poorly.

The most important differences between branded laptops tend to be lateral. No one will mention this in a flyer or when selling a new expensive computer for a service or warranty. And it is these elements that show how much a manufacturer respects its customers by providing them with long, trouble-free written work and, if necessary, offering fast and efficient service to the local market.

The first laptop was presented by ASUS in 2000. This event was almost historical, as the following years became a clear evidence of success. By the way, ASUS is one of the first to introduce its own technologies to borrowing other people's technologies. For example, the unique developments of the company are the POST Reporter voice information system and the Q-Fan cooling system. The company adheres to the 3-K strategy, with a particular focus on computers and communications. The case of a regular PC is getting a little cramped, and this is a powerful impetus for the release of new products.

Let's remember that the logo as we know it did not anger us or drown us in the ability to link the estimate of the cost of a computer. Almost every flyer that advertises a company laptop is a perfect example. "Dry" technical data is displayed at the leading edge. We will find out which HDD, processor, memory. Often these parameters are the only point of reference and selection criterion for those who cannot find the technical difficulty. modern computers... We will not learn from her what is not worth bragging about.

About chipset type, battery capacity, warranty length, type, etc. So let's ask the salesperson for anything that isn't on the flyer, regardless of the brand size arguments. The world's largest suppliers of business computing are as weak as ever.

In the fall of 2005, Asus manufactures its first physics accelerator, PhysX. In the winter of the same year, she enters the LCD TV market with the TLW32001 model. Early next year, ASUS also announced an upcoming collaboration with Lamborghini to develop the VX series. Overall, 2005 has been very productive. A product concept was developed for those who love games.

Thus, along with the well-known subassemblies, computers and peripherals, business laptops, office PCs, servers and related services enter the market. The equipment should work, and it looks like it is serious, tough, solid. It is housed in a black, matte, durable housing. It is smooth to the touch, except for the underside, which makes it easier to grip an open laptop.

Everything weighs about 1.35 kg and is 21 mm thick. Unfortunately, this will not be possible in bright light, because on battery power the maximum brightness is around 140 nits. The cover of the screen has a very wide opening range of 180 degrees and is made of carbon fiber.

In the spring of 2006, the company was confirmed as one of the manufacturers of the first Microsoft Origami models (together with Founder Technology and Samsung). A few months later of the same year, ASUS formed a joint venture with the Taiwanese firm Gigabyte Technology, which produces motherboards and other computer equipment.

There are also two sets of buttons - one built-in with touch panel and the other is above it. This gives you the freedom to use your pointing device - you have to admit that each method is comfortable. The device also has a unique keyboard - the keys work very noticeably, you don't have to get used to it when switching from the desktop keyboard. The backlight is customizable, but not the best - light seeps out of the keys, which interfere with work in the evening. The key is the keyboard's immunity to flooding.

The processor, memory, disk and other components are the same as in other devices. Standard equipment is covered by a 3-year warranty. Manufacturers hope this will "catch" customers looking to buy goods either for the start of a new school year or ahead of the holiday shopping season.

In June 2007, ASUS announces the launch of the Eee PC netbook. In the fall of that year, it expresses its support for Blu-ray technology by announcing the BC-1205PT Combo Optical Drive (BD-ROM / DVD-Writer). Its peculiarity was that it could write DVD as well as read Blu-ray at the same time. Subsequently, the company produces several Blu-ray based laptops.

Here are the most notable releases. Most powerful smartphone created by the company. The Taiwanese computer manufacturer now comes with an aluminum case, but also with a higher price tag. Of course, a reasonable choice of equipment is primarily based on the technological base - the key technical parameters and methods of operation of one or the other device. However, the brand is also important.

Often from him begins the search for a more expensive thing. According to the website's specialists, the sales results of such laptops in July were determined not only by the time of rest, but also by the Lithuanian habits. In our country, the attachment to the brand of technology manufacturers is most noticeable in the case of mobile devices - the case.

The beginning of 2008 was marked by a major restructuring. The company was split into three independent divisions: the ASUS brand, focused on branded computers and electronics, Pegatron (with a focus on the production of motherboards and their components), and the Unihan Corporation, which was engaged in the production of components for other companies. In the process of restructuring, the pension plan was harshly criticized (the corresponding balances were reset to zero). The company had to pay all the contributions previously made by its employees. In the same year, ASUS decides to start working with the Android platform. Following this, in September, she found herself at the center of an unpleasant scandal. Thus, PC Pro magazine informed its readers that the company accidentally sent a batch of laptops with cracks and pirated software. To top it all off, the devices were kept confidential Microsoft documents and other organizations, as well as purely personal information ASUS itself, including even a resume. In response, an ASUS spokesman promised to investigate “enough high level”, However, did not comment on how the files ended up on the machines.

The range of the company includes both business class, work and play equipment. It features a reasonable value for money, which, as conventional words say, would mean what you pay for is what you get. Majority laptop computers companies are in the middle or lower segment of the price, and the quality most often corresponds to the price. Users emphasize that this brand is reliable, made of high quality materials, has an excellent matrix and many expansion slots.

Which manufacturer is the best? This question cannot be answered unequivocally. Today, all of the most popular laptop manufacturers have at least two product lines. One for general users, the other for business. In addition, manufacturers are trying to introduce specially designed equipment for players, and not only with more powerful technical characteristics as well as with individual projects.

2008 also became important because the company released its first sound card, Xonar DX. She was able to emulate the effects of EAX 5.0 by software ASUS GX, and also supported Open AL and DTS connectivity. After a while, the Xonar D1 came out. It looked a lot like the Xonar DX, but it was connected to the motherboard via PCI interface(instead of PCI-E x1 like on DX).

In May 2009, Asus released a high-end Essence ST sound card. Next year, it will be replaced by the Xonar DG card, aimed at budget buyers.

2010 was associated with the announcement of a smartphone resulting from working together ASUS and Garmin. During the previous two years, these companies have released six other smart mobile devices. December 2010 will be remembered for the fact that the company introduces the world's thinnest laptop, ASUS U36. It was powered by a standard (rather than low) voltage Intel processor and was only 19 millimeters thick.

As of December 2011, the famous desktop lineup, Essentio, consisted of the CG Series (for gaming), the CM Series (for entertainment, and home use) as well as CS and CP Slimline. At the exhibition of the same year was presented Tablet PC Eee Pad Transformer, also known as TF101. It was a stylish Android tablet with a plug-in additional keyboard, ultra-thin body (only 13 millimeters) and weighing just under 700 grams. It also differed from other devices by its original corrugated coating, which made it very comfortable to hold in the hand. The tablet made a real sensation. It was multifunction device with a 2-core processor, durable LCD coating and excellent color rendering. Built-in surround sound speakers let you achieve High Quality sound. An additional QWERTY keyboard was made in the form of a docking station. Operating system Android version 3.2 Honeycomb has been optimized for this class of devices.

Other famous ASUS tablets are two generations of Nexus 7. Their release fell on 2012-2013. In addition, the company has also partnered with Microsoft to help develop tablets for Windows control 8. Over the years, users' perceptions of what the ideal tablet PC should look like have been constantly changing, and ASUS has striven to meet the most demanding needs.

By 2013, due to declining sales, ASUS had officially discontinued its Eee PC series of netbooks. Consumer interests were constantly changing, and now they increasingly preferred ultrabooks and tablets. At this point, ASUS has become the fifth largest manufacturer personal computers in the world. She is also one of the ten leading IT companies according to Business Week. By November 2013, ASUS sold more motherboards than any other company. The brand's product range also included LCD panels, mobile devices, networking equipment, servers, optical drives, computer hardware and more. Interesting fact: notebooks from this company were the first to win the TCO'99 standard certificate. The main criteria for determining the winner were ergonomics, the level of power consumption and radiation, as well as environmental safety.

By the way, ASUS laptops are the top choice of climbers. So, during the conquest of Chomolungma, several models were tested at once, as well as devices from third-party manufacturers. At an altitude of 5 thousand meters, only ASUS gadgets continued to work. All others did not survive the competition, mainly because of the low temperature. Well, thanks to the efforts of the leader of the expedition named Wang Yongfong, the U5 laptop reached the peaks of Mount Everest and became a real symbol of environmental harmony and environmentally friendly technologies. It's funny, but if you add up the number of motherboards sold by ASUS by 2008, their combined height exceeds Mount Everest by several hundred times. The company's laptops have also traveled to both poles.
The first smartphone from ASUS was the P505 communicator. The Taiwanese manufacturer tried to equip it with the best that it had at its disposal at the time. It worked under Windows Mobile OS and based on Intel processor with dynamic control function. The battery capacity was small, and yet the smartphone could work long enough for offline... The smartphone had a folding numeric keypad, Bluetooth and GPRS support, removable battery and a standard set of software.

Another notable mobile device was the high-performance and functional ZenFone 5. It was a comfortable and attractive smartphone specially designed for all gamers. By the way, all ZenFone smartphones are equipped with a high-quality GPU.

The work of ASUS today is aimed at responding in time to changing market demands. Nevertheless, until relatively recently, its devices were not available to everyone. A subsidiary company ASRock was created specifically to produce low-cost equipment. She produced products of a low price segment. This company was founded in 2002 in Taiwan as a competitor to the OEM market companies. In 2010 it was taken over by Pegatron. Within a year, ASRock sold 8 million motherboards, surpassing many of its competitors. As a result, they were recognized as the third largest company producing motherboards... Overall, the founding of ASRock was an important milestone and had a very positive impact on ASUS 'business. The fact is that at the beginning of the new millennium, its position in terms of production motherboards somewhat shaken by competitors like Foxconn. The emergence of a subsidiary in just a few years has actually made it possible to make up for lost time.

ASUS products always have a level of quality that the buyer has no doubt about. Particular attention is paid to the latest achievements and innovative developments in the field of electronics. One of the main tasks set for the company's specialists is the unswerving pursuit of excellence.

Today, ASUS enjoys special consumer confidence in its homeland, Taiwan, where it is considered the best in terms of product quality. With regard to the number of employees around the world, it has long exceeded 100 thousand people. For almost twenty-five years, the company has been working for the benefit of its consumers, continuing its path to excellence and winning new fans around the world.

Asus - Taiwanese company, which specializes in the production of personal computers. In 2013, one of the five largest PC manufacturers in the world.

The company also manufactures motherboards and graphic cards. Are in great demand in the world laptops, monitors, tablets, optical drives and mobile phones from Asus.

In its segment, the company is second only to HP, Lenovo, Dell and Aser. Interestingly, the brand name is derived from the word Pegasus, which translates to Pegasus. The full company name is reproduced as ASUSTeK Computer Inc.

Statistics and dates

It is known that ASUSTeK Computer Inc... manufactures and markets more motherboards than any other company in the world. In total, the Taiwanese giant sells over 30 million products. ASUS manufactures components for many high-tech business leaders.

In 2011, the company employed about 19 thousand employees. ASUS 'total turnover is estimated at $ 33 billion. The company's net profit exceeds $ 565 million. Johnny Shi Chunchang is the chairman of the board of ASUSTeK Computer.

In autumn 2003, the company launched the first mobile phone, the J100. In September 2005, the first PhysX video accelerator entered the market. In December of the same year, the first ASUS LCD TV was launched on the market - the TLW32001 model, which was available only in Taiwan.

In January of the following year, the company began working with Lamborghini on the VX series. In March 2006, ASUS began partnering with and Founder.

In September 2007, the BC-1205PT Personal Computer BD-ROM / DVD Drive was released, which supports Blu-ray.

In October 2007, the sale of new PDA / smartphones begins, which, first of all, was oriented towards the sale in the UK.

In January 2008 the company went through a restructuring. ASUS was split into parent company ASUSTeK and subsidiaries Pegatron and Unihan.

In 2009, it was announced that Garmin and ASUS were forming an alliance to develop mobile phones that focused on services such as LBS.