Download Smm-Tools - a free program for promotion in Instagram. The best SMM services. From posting to analytics Social media advertising software

Brand promotion in social networks is a relevant and very productive area of marketing. SMM program for each company is compiled taking into account the needs of its target audience. To implement the planned actions, you need to clearly navigate the trends and create unique interesting content in the community and on the Internet. What is interesting to users will be distributed through shares and reposts.

To navigate the information field for the implementation of the SMM program, regular monitoring of social media content, news and consumer reviews is necessary. With the speed of information dissemination in the network, it is almost impossible to manually search for all mentions of the company.

What does the SMM program include?

Social media marketing cannot be done randomly, just posting cats is a waste of time. SMM program is a clear plan of work in thematic communities and your own communities, aimed at engaging users, building a loyal audience and generating leads.

The first thing a company needs to do when entering social media is to monitor and analyze the industry, what is already on the market, and what unique features or content can be offered to its users. It can even be video tutorials on the use of technical devices, the main thing is that competitors have not guessed before.

SMM opportunities of the IQBuzz service

Creating a system for monitoring and analyzing social networks IQBuzz, we focused primarily on the audience of social networks, as a rapidly developing and progressive one. Our multifunctional service works online and provides the SMM manager with convenient graphical information for analysis:

relevant social networks and information platforms for the organization;
subject rubricator;
competitive analysis;
monitoring mentions of the company with the determination of the tone of messages from negative to neutral, mixed or positive;
response to reviews online through the monitoring interface.

We have specially created the program "Free webinars from IQBuzz", from which you can learn all the intricacies of working in the SMM direction.

The possibilities of IQBuzz in the field of SMM marketing are endless, knowing your audience and controlling the information field allows you not only to build a reputation on the network, but also to create a unique promotion strategy that is interesting to users.

Start working on your SMM strategy right now with free access to IQBuzz services for 7 days.

Most brands are aware of the benefits of promoting a business through social media and blogging. However, not all companies know how to do it right. They waste their marketing budgets on almost useless activities like posting engaging content on social media and complain that their efforts aren't paying off.

Against this background, many successful brands in SMM and blogging look like wizards or at least life hackers. They spend a minimum of time and resources on working with social networks and the blogosphere, achieving impressive results. The secret of their success lies in the use of convenient and effective tools.

These tools allow you to spend less resources on marketing projects in social networks and the blogosphere, achieving better results. Below you will find their descriptions.

All the programs that will be listed below are freeware or shareware (i.e. with a limited number of features). All of them are tested on their own experience and really perform the functions indicated in the description. If this list is useful to you, we will be grateful for the reposts.

SEO

Xenu Link Sleuth finds broken links, builds a sitemap, searches for pages with a long response time and non-unique titles, and provides compact reports.
The Screaming Frog SEO Spider Tool allows you to quickly and, most importantly, perform an SEO audit of a resource for free. It crawls your site or a certain section of it, giving you all working and non-working pages with detailed data on each of them (title, description, h1, h2, keywords, number of characters per page, number of words).

Siteliner is a service that helps you find duplicate content and broken links online.
Majestic SEO is a link monitoring service. Allows you to evaluate the link environment of the promoted resource, as well as the resources of competitors (but this is for a fee).
"Yandex.Wordstat" makes it possible to determine the most popular queries among Yandex users. The service displays query statistics, helps predict impressions, and shows similar user queries.
Google's "Keyword Planner" identifies the keywords that users use most when searching for information. To open the Keyword Planner, you need to sign in to your AdWords account and select Tools and Analysis.

Work on the site

Google PageSpeed Insights is a service that determines the loading speed of a site and gives recommendations on how to increase it.
Plugins are great helpers of all internet marketers. If your site is powered by Wordpress, the following plugins can be very useful for you: WP-PostViews (shows the number of page views), WordPress Popular Posts (shows the most popular posts in the sidebar), Most-Commented (shows the most commented articles).

Disqus is a free commenting service. Its main advantage is that it allows readers to log into the site using their social media accounts.

Working with images

With the help of Piktochart.com, you can create good infographics yourself without even having the skills of a designer.
Infogram is a great service for creating graphs and charts. To do this, you must click the following: “Create” - “Charts” - select the desired template - double click on the picture - enter your data.

Fotor is one of the most convenient services for creating collages. Large selection of templates, frames and colors. There is the possibility of photo stitching.

The Monosnap application is a real find for those who often make articles with screenshots. With it, you can quickly take a screenshot of any area of the screen, highlight everything you need on it with color, make clarifying inscriptions, and blur unwanted elements. In short, try it yourself, you won't regret it.

The Inpaint application allows you to remove any unwanted element from the picture in a couple of seconds. All you need to do is select the desired area and click on the eraser. The program will appeal to everyone who does not know how to work with Photoshop or does not want to install such a voluminous application for the sake of using a couple of simple functions.
The LICEcap application selects the desired part of the screen and makes a gif file out of it.

Using the Recitethis service, you can quickly create a postcard with your inscription. Lots of interesting templates, intuitive interface. SMM people will be especially interested.

Copywriting

Understanding what content on your site has the most views and which pages are the most converting will allow you to create quality content. To get the necessary data, it is enough to make only two reports in Google Analytics. The whole process will take you 10 minutes.

Yandex.Webmaster allows you to confirm your authorship, which will be visible in the issue - this can protect against text theft (although Yandex, of course, does not give guarantees). This is easy to do: you need to go to the “Indexing Settings” section in Yandex.Webmaster, then “Original Texts”, then select the site where you are going to post the publication and add your text. After that, Yandex will have to confirm your authorship.

Many of you probably remember a similar feature from Google, Google Authorship, which allowed you to link posts to your Google+ profile, but unfortunately this feature is no longer supported.

Practical advice on how to edit texts correctly can be found

You still do all the work in the social. networks by hand? Then this collection is for you! Today I will introduce you to powerful SMM services that will help automate routine actions (posting, community analysis, tracking comments and trends, audience selection, and so on) and increase the return on social media promotion. So, meet 16 powerful services for SMM.

Powerful SMM services: TOP-16

Instapromo

A service that allows you to automate promotion on Instagram. Instapromo combines features such as mass following and mass liking, delayed posting, sending a message, autocommenting, and more.

In addition, the service is indispensable if you start promotion from scratch and you have no subscribers at all. In the Instapromo store, you can buy the required number of followers and likes so that the target audience is more willing to subscribe to your account.

Rates. The service has 4 standard packages: Promotion, Direct, Comment Tracker and Posting. The cost is 790 rubles / month. This allows you to select the desired functionality and pay only for the functions you use. Try Instapromo >>>

This service is used to determine the popularity of groups, publics, profiles in social networks. Specializes in data analytics. Popsters helps to evaluate the popularity of various posts (reach, activity, engagement, ER) and identify the most effective ones. One of the advantages is the ability to upload reports in various PDF, PPTX, XLSX formats.

To the pluses you can also include a trial period of 7 days and an analysis of 10 social networks.

Minuses: per account - one social. network. With the cost of access to the service for a month of 399 rubles, it turns out to make an analysis of the main social. networks need to pay more than 1000 rubles.

SMM planner

This service allows you to automate the publication of posts. You can set the publication time yourself and publish the same post on several social networks at once. The main advantage is the ability to publish posts that include both photos and videos (video posting service is paid) on Instagram. With the help of SMM planner, you can make delayed posting in 8 social networks, including Viber, Telegram and even Pinterest.

Rates. There is a trial period for 7 days, and you can also receive 100 free posts monthly. Further, the minimum cost is 450 rubles (posting on no more than 5 different pages or accounts). For an additional fee, you can purchase proxies, post videos and watermark images.

Minuses. A lot of tariffs and paid services that create confusion.

Program for automating work with Instagram. Allows you to parse the audience not only in Insta, but also in VK. Set up delayed posting, automatically like the selected parameters (for example, by geotags), collect popular hashtags, and register new Instagram accounts automatically.

Rates. Test period 7 days. The price is 33 rubles per day.

Pros. Replaces many other services (auto-posting, like + subscription, parsing, auto-commenting).

Minuses. You need to download and install on your computer. Continuous operation requires a constantly turned on computer or a rented server.

Canva

An ideal service for creating graphics for social media. networks: in addition to all known formats for various networks, supports the creation of images with arbitrary size. You can create infographics and presentations.

Minuses. You cannot create images with a transparent background (.png).

The system allows you to control new comments on posts or videos (for YouTube). The service automatically sends notifications (by email or telegram) in case of new comments. It allows you to track not only comments, but also the mention of a brand or any keyword.

Rates. Test period 7 days. The minimum tariff is 190 rubles / month and tracking comments in only one community in any social network available in the service (VK, FB, Insta, Odnoklassniki, Twitter, YouTube).

Pros. No need to enter your passwords, so you don't have to worry about security. It is also powerful to track comments in the communities of competitors and write them to subscribers or send them invitations / offers.

Minuses. The main disadvantage is the inability to respond to comments through this service. If the developers make changes and improve the service, then there will be much more users.

Supa

With Supa, you can quickly create short videos for social networks in a very simple constructor, using ready-made elements or uploading your own. Video is now just one of the trends in SMM, so the service is growing and developing very quickly.

Rates. There is an unlimited free version that will put the SUPA logo on your video and limit the length of the video to 40 seconds. The unlimited package costs 990 rubles per month.

Pros. A handy constructor for creating videos.

Minuses. Few ready-made templates.

The system works exclusively with Instagram. Perfect for those who have. The service collects information about the interests and preferences of your subscribers, about their publications, joining various communities and activity in groups. Allows you to track activity by hashtags, audience growth, as well as the effectiveness of Stories. The finished report is exported as a single PDF document.

Rates. There is a free 14 day trial. Further, the minimum tariff is $ 20 for the analysis of accounts that have no more than 20 thousand subscribers - the more subscribers, the higher the cost of the packages.

Pros. Detailing the subscription audience.

Minuses. Available in English only. Analyzes only Instagram. Expensive.

The program is perfect for professional targetologists and everyone involved. The system collects users and forms a single base for community administrators, active members of competitor groups, and so on. The platform has a rather complicated mechanism, but the result is effective.

Rates. 20 features of the creator service give the SMM community free of charge. The standard tariff includes 90 functions for collecting target audience and costs 799 rubles for 30 days.

Pros. Qualitative audience collection for targeting or . In a separate publication, we reviewed everything.

Minuses. Weak tech. support. Authorization via VK is required.

Kuku

A multifunctional platform, the capabilities of which are auto-posting, content plan creation and social media analytics. networks. In addition, the service allows you to combine different accounts into groups or projects, adapt content for different networks, as well as automatically like new publications of friends. It is an official partner of 10 social networks. networks. Reports are downloaded in PDF format.

Rates. There is a free 14-day trial period. Further, the minimum tariff costs 399 r (no more than 5 accounts and no more than 500 posts).

Pros. Replaces several other services.

Minuses. Not found.

Brand Analytics Express

The platform was created to track brand mentions both in social networks and in the media. Thus, you will not miss a single angry comment or laudatory review. Reports are produced online, then information is processed and content is transferred in a convenient format.

Rates. Demo mode 7 days on request. Further, from 700 rubles for 100 mentions or from 22,000 rubles / month.

Pros. Real-time monitoring of mentions.

Minuses. narrow functionality. Very expensive.

This platform allows you to automatically generate beautiful reports for clients, based on data from,, VKontakte and Facebook advertising accounts. It is convenient because it exports data to any of the selected formats (pdf, doc, html) according to a ready-made template and sends it to the mail. It will be useful not only for targetologists, but also for context and seo specialists.

Rates. Free for 14 days. The minimum Freelancer tariff is 800 rubles, but there are only 5 projects and there are no report templates.

Pros. Reporting automation.

Minuses. Not found.

The program is clear and easy to use, it parses VK users who have joined various groups. Cuts off dead and commercial accounts, and also finds users with the highest activity. The service pleases users with the presence of a convenient button with which you can find the community of interest by just one keyword. Works for Vkontakte and Odnoklassniki.

Rates. Only 490 rubles per month + trial period.

Pros. Works with classmates.

The main function is the delayed publication of posts. The functionality of the service allows you to create a calendar of publications, edit community covers, avatars and pictures for posts. The service operates on a semiautomatic device, since the data must be entered independently. Covers for publications are standard and do not differ in originality.

Rates. With large restrictions (no more than 2 posts per week), the service can be used completely free of charge). The minimum rate is $9.

Pros. You can quickly register through FB. Lots of courses in various fields.

Minuses. The limitations of the visual editor and the incomprehensible algorithm for generating ideas for posts.

Cerebro Target

It allows not only parsing, but also analyzing the VK audience in terms of such an important indicator as purchasing power. Analyze advertisements. In addition, find common friends of those subscribers who have joined a particular community. A very useful tool for professionals.

Rates. Depending on the functionality, the cost of packages is from 490 to 1500 rubles.

Pros. A large and active group in VK, where cases, service users and many other useful content are published.

Minuses. No trial.

Online service for automating the promotion of Instagram. Subscriptions, unsubscribes, automatic likes, audience filter, autocomments and, more recently, autoposting.

Rates. Registration of new users is currently suspended.

Pros. Intuitive and well visually designed service. Operational tech. support.

Minuses. Only one social network.

Rates. The package with minimal features costs $399 per month. Demo available on request only.

Pros. Support by professional analysts.

Minuses. Very expensive.

What SMM services do you use? Share in the comments 🙂

A person who drives traffic and recognition to a brand through social platforms sometimes has to complete a million tasks a day. To optimize the process and save time by completing tasks from your smartphone, these tools will help:

The functionality allows you to manage several accounts at once within the same social network and postpone posts. Works for Twitter, Facebook, LinkedIn and Google+. Buffer also provides activity statistics for each published post. The new version for iOS is integrated with Safari so that relevant content found on the web can be immediately submitted to your page.

Alternatives:

One of the most popular clients for Twitter. The main convenience is in lists (channels), with the help of which it is convenient to monitor important accounts.

The life of page administrators on Facebook will become even more intense - you can publish posts, follow all changes, notifications and statistics from your smartphone.

Application for iPad - on a tablet, looking at pictures in the native Instagram application is not very convenient. Flow is useful for those who maintain their brand page and constantly work with visual content. You can’t upload photos through it, but it’s much more convenient to “surf” and like.

Super app, Editor's Choice AppStore. In it, you can connect a huge number of services in one stream, not only social networks, but even a Jawbone bracelet. IFTTT works with Facebook, Instagram, Reddit, Twitter, Tumblr, YouTube, Pocket, Jawbone Up, Soundcloud, Gmail, Evernote, Dropbox, Buffer, Craigslist, Feedly.

Sometimes you need to quickly share something, but there is no pretty picture to attract attention at hand. Then photo editors come to the rescue.

Another application for creating visual content - with templates and beautiful fonts. You can quickly and beautifully make a business card, announcement, create a presentation, infographic or collage. There is also a web version.

Tinder for news - suggested articles can either be swiped or shared via the Buffer button.

In this post, we have collected the best services for working with social networks. These are services that really deserve attention and have proven themselves with many users. Such services are designed to make life easier for SMM managers or webmasters. For example, Vkontakte and Facebook are very friendly in terms of interface, which cannot be said about Instagram. Imagine if you have more than 10 social accounts. Networks? You can't do without auto-posting here. So, let's begin.

https://feedman.ru/- a fairly simple service for auto-posting in various social networks. Like many auto-posting services, it allows you to send the same message to many social networks, such as Vkontakte, Facebook, Twitter. However, not everything is free, there are paid services, but most of the services are still free. Of course, it is sad that the service does not provide any analytics, but the developers promised to fix this. Yes, and do not be upset, there are other services for analytics, which we will discuss later in this article.

https://hootsuite.com/- a well-known and proven service. Now it also works with Vkontakte. Hootsuite has captured the hearts of many since the Twitter craze. Sevvis is able to monitor networks in real time, issue access rights for an account to several employees, post in real-time, collect analytics (Of course, it is better in the PRO version). In general, whatever your heart desires. This service is really a goldmine for those who work with many social networks and are trying to save time. In addition, the service is free if the number of your accounts is less than 3x.

https://smmplanner.com/- probably the best domestic SMM service. Includes all social networks and even Instagram. Although it is paid in itself, the price does not bite and is quite affordable - 130 rubles per page. In addition, the service provides original solutions, such as automatic post deletion programming, on-the-fly image editing, and much more.

http://socialstats.ru/- the best service for Vkontakte statistics, shows almost all aspects of working with personal pages and groups. From followers to engagement. The service is completely free, despite the quantity and quality of the functionality in it. Perhaps the best solution for conducting analytics of Vkontakte groups.

http://smm-media.ru/- a fairly powerful tool for analytics of groups and communities in social networks, it can find intersections of engagement of different groups, analyze and sort subscribers by activity, generally compare several communities and make high-quality reports based on this data.

https://amplifr.com/- a universal Russian service for publishing and conducting analytics in various social networks. Universal is not just a word, it can work with almost all popular social media platforms. And the output of statistics will be understandable and accessible to almost every user, however, it also has a price. From 5 USD for each page in the social. Networks.

http://promorepublic.com/- a service with ready-made posts for social networks, as well as their templates. Works with Facebook, Twitter and Vkontakte. In general, they position themselves as a virtual agency for small businesses, with a ready-made set of tools to get started on the network.

As you can see, many services are a combination of features necessary for maintaining pages on social networks. The only difference is that some provide them with different designs or implementations. What you need to decide is of course you yourself.