ELLE interview: Olga Kalaeva. Ten new love stories Olya, tell us what you are doing now

- Olya, tell us, what are you doing now?

My main place of work is TSUM. It has been exactly a year since I have been developing social networks: I have Facebook and Instagram accounts. I choose everything that falls into the frame myself, but, of course, I consult with our buyers. Followers seem to love my taste: when I first started, we only had 7,000 followers on Instagram, and now we have 167,000. The payoff is immediately apparent: you read the 10-page discussions under each photo! It's nice that sales have also grown. I think in Russia we are the first in the list of stores selling their collections via Instagram.

- What about your blog?

Ever since I got an Instagram account, I've almost stopped blogging. What for? Now everything is for speed. There is no more need to select and retouch photos when you have a million filters and processing programs at your service. I saw it, took a picture - and in two minutes the whole world looks at your picture. I myself find out everything through Instagram, and I hardly read magazines and websites, only if you need analytics. I have 36,000 subscribers now.

- Why did you decide to start designing clothes?

We created the Rebel brand together with my friend Tamara Melkumyan. In fact, first we came up with a project, and then we became friends. We were introduced by Ira Mitroshkina, my old friend, a very talented make-up artist. She literally attacked me with calls: "Olya, I have a friend, a very talented designer, you just have to work together!" At first I didn’t take everything seriously, but when Ira came with Toma to “Coffeemania” on Nikitskaya and made me leave the working meeting in order to talk, I had to succumb to her pressure. So I decided on this experiment!

- How it all began?

At our third meeting with Tamara, we were already sitting in the office and drawing sketches. At that time, I almost did not understand anything about how a collection is created, Toma taught me everything. She graduated from (Instituto Marangoni) in London and knew how things were going. She said: we need to choose a theme that we will develop in the collection. “Do you see the pattern on this skirt? This is the fence around Buckingham Palace! " - said Toma. I didn't understand: is she serious or joking? But if you look closely at the photos of this fence, then at the printed fabric, you begin to see the connection.

- What idea did you come up with?

We have chosen the Spanish national costume. And it was not so easy to find a topic that would be interesting to both of us, barely familiar at that time. We love to travel - great, but Tome loves London and I love France. Inconsistency! Then we started looking at national costumes and noticed the Spanish combs with a veil - "Payneeta" and "Mantilla". We liked them and we settled on Spain. By the way, we also made similar combs with a veil for the lookbook. Of course, the first collection was experimental: we didn't know each other well, we were embarrassed to say that we didn't like something.

- What was the most difficult part of working on the first collection?

I could not even imagine that in Moscow there is such a problem with fabrics and production. And, of course, I did not expect that the creation of the collection is such a painstaking work. Toma taught me everything from materials science to a short course in cutting and sewing. When the sketches were ready, we gave them to the studio, where samples were sewn to us. The question immediately arose with the factory. I went to my acquaintances at production, then they sent us to China, gave some advice. In our country, everything is done slowly, and there are often problems with quality. But, nevertheless, we sewed the collection in Moscow - otherwise it is simply impossible to control everything.

- The collection was quickly sold out?

We sold the basic items very quickly. Some outfits, for example, trouser suits, were even sewn: the demand was huge. But with outfits with balloons it was more difficult: I think our people are afraid of such experiments with style. You know, with these balls we are so worried! They brought us 17 kilograms of huge white balls, there was nowhere to paint them, and we had to do everything by hand: cut, paint, sew on ... Of course, this affected the price! But we made sure that the cost of one item did not exceed 30,000 rubles. The first collection, by and large, was made for friends - and they liked it. At the opening of Karina Oshroeva's website, almost all the guests were wearing our clothes, which is very nice. But the most important critic for me is my mother. She chuckled at us while we were working on the collection, but now she's happy to wear the Rebel jacket.

- Why, after such a success, there was no winter collection?

Because we took time out. Getting into the rhythm turned out to be harder than we thought. Look, the work on the samples takes about five months, then two months are spent on sewing the collection. In the course of work, we change a lot - almost half! We add something, we remove something. When we come to the atelier, besides technical drawings, we also bring such pictures, you know, as in childhood, outfits for paper dolls. This is necessary in order to understand how the finished collection will look like, how to style it. When we first came to the atelier with these pictures, all the cutters and dressmakers forgot about work and started playing. It was fun!

So, after the first collection, we took a time out. And, having rested one season, we made two collections at once - the summer one, which will soon be in our showroom in Afanasyevsky Lane, and the winter one, which we will show at the Moscow Fashion Week in the spring.

- Tell us about the summer collection? What will it be?

We'll finally have prints. The source of inspiration is St. Basil's Cathedral. I love this building! I live nearby, and every day I pass it on my way to work. We took as a basis the colors of the domes, their shape, as well as the old ornament that can be seen on the walls inside the cathedral. Now Elene Metreveli, a very talented artist, is finishing sketches, and we are giving everything to production. The main colors of the summer collection are blue, pink, light green. There will be a lot of cotton outfits, there will be pantsuits, and a lot of denim.

- I can't help but ask: what about your size? Some Russian designers sew as if on the same models ...

We will have all sizes - from 34th to 42nd (European). In fact, while working on the first collection, I honestly thought that people don't wear sizes over 40. But my friends came and asked: “Is there a bigger dress here? But these trousers? " Everything was very small because of me! Now Tamara has taken everything into her own hands, so there will be no problems with the size.

- Isn't it difficult to work together? Doesn't Tamara bother that the brand is associated with you rather than the two of you?

It is not difficult for us to work together, we complement each other perfectly. We agreed that Toma is a designer, and I, as a more sociable, public person, promote the brand. It's a smart balance! I can come up with, sell, tell, but Tamara is a professional in fashion design.

- Olya, do you wear what you sew?

Of course! Our new winter collection is already hanging in the showroom, and every day when I stop by, I just want to wear something. A few days ago, I posted a photo with a leather jacket on Instagram - Tamara almost killed me for it! But it was impossible to resist. The jacket is so beautiful!

- How long does it take to work on a collection? And how do you manage everything?

All free time. You constantly need to visit a factory, an atelier, you need to fly to China to buy fabric, you need to work with documents: all these payments, taxes, bills. Of course, we have an accountant and a lawyer, but if you don't keep track of everything yourself, nothing will work out. Now we are thinking of abandoning the atelier and hiring our own tailors, because we constantly need to finish, hem, alter something ... Although we have massive production, and we do not sew to order.

- Where can you find the new collection?

So far, only in our showroom. And soon Rebel will have its own website!

Anastasia Shubskaya and Alexander Ovechkin The debutant of the Tatler Ball has always been a father's daughter. In her fiancé, hockey player Alexander Ovechkin, with some effort, you can find a resemblance to businessman Kirill Shubsky. Both are brunettes with a height of much above average. But Shubsky only patronized sports - he was a member of the National Olympic Committee, not giving all of himself to him.

But the owner of an unforgettable smile, Ovechkin for many years led the life of a hockey genius: he rested as intensely as he worked, fell in love for the rest of his life almost daily. Early gray hair added to the extreme NHL striker not only external solidity: his romance with tennis player Maria Kirilenko lasted three whole years (we are ready to count a personal record), and on the hockey player's Instagram, selfies with Hollywood stars are interspersed with joint pictures with members of the Russian government at reasonable intervals.

Nastasya, daughter of actress Vera Glagoleva, is twenty-one, her heart was not always free either. I have known Ovechkin for a long time, but only in January of this year, Alexander commented on the user @nastyashubskaya. The unfolding correspondence became the reason for the meeting, and in March Ovechkin posted their common photo with the comment: “My girl, thank you for appearing in my life !! (I value you very much ”(punctuation by the author).

Alexandra Pasternak and Anton Totibadze

Sasha is the great-granddaughter of the writer Boris Pasternak and the daughter of the architect Boris Pasternak. Paints fruits, flowers and views from the window. Anton Totibadze is also an artist, a worthy successor to the family tradition of charming still lifes, with some youthful emphasis on alcohol bottles. Anton considers his first khinkali modeling in 2009 to be an important moment of growing up.

The young man from a large family is already twenty-one years old, and he regularly arranges "Nourishing days", during which he cooks for a large company right in his studio in the Narkomfin house. Once upon a time Anton was made shy by the age difference between him and Sasha, who is two years older. Then he made up his mind and whirled the beauty in the endless events of the life of his noisy company. "My lady", - he introduced the girl to friends and still continues to call her that.

Inga Meladze and Nori Vergiza A young couple demonstrates an impressive relationship stability for their age. They have been together for eight years: they met at an English school, and then entered Oxford. For all this time, however, they did not come together. Inga, the daughter of Valery and Irina Meladze, is a graduate specialist in the field of experimental psychology in five minutes, and she is in no hurry to enrich her life experience by living together with a young financier.

He is half Moroccan, half Indian, hot and resourceful. For example, nine days of vacation circled his girlfriend in six Italian cities - the route, and even then without details, was voiced by Inge only at the airport. But Nori cannot decide everything for her - she is about to receive a diploma and has to choose: return to Moscow or add Vergiz's surname to the already resounding "Meladze".

Vasilisa Kuzmnna and Mikhail Malinovsky

The most beautiful girl of all that we saw together with Enver Kuzmin ("Restoration N"), this is his sister Vasilisa Kuzmina. The daughter of Natalia Kuzmina, Vice-Rector for Economics, Economy and Construction of MGIMO, of course, had no chance to pass by diplomatic education. Finished with the formalities

Vasilisa showed character: she entered the Schepkinsky school and now runs to auditions with enthusiasm. Vasya, as her friends call her, does not look like her brother, a very energetic and interested person, she needs a decent companion without tricks. Enver's friend, financier Mikhail Malinovsky (Legal Capital Partners) speaks in this genre. It's not scary to go anywhere for this: even in the summer to Mallorca, even in the winter to the stove.

Musya Totibadze and Grigory Dobrmgin

The "Silver Bear" of the Berlinale for Best Actor stepped on the actor Grigory Dobrygin at the very rise of his career. Under his pressure, Gregory changed a lot. The actor born near Vilyuchinsky became so beautiful that Farrell Williams personally invited him to advertise adidas SuperStar sneakers. Dobrygin grew a patchy beard, gave up eating meat, protein and tobacco, dressed in Belgian designers and could not help but start going to Strelka.

There, at the opening of the summer veranda, he met our debutante, a student of GITIS, singer Musya Totibadze. Falling in love with her at first sight is a sign of good manners, so Gregory was no exception. Their union is so logical that many simply could not believe in it, considering this match to be negotiated. The music video for Musina's song "Radio", which Grigory directed and in which he played with his colleague Alexander Pale, became an additional argument for skeptics.

In fact, creative youth have everything for real. And yes, a popular actor can celebrate his birthday at Moscow-Delhi, a three-table vegetarian Indian eatery.

Taisiya Vilkova and Pavel Tabakov Pavel, under the influence of his family, went into artists, but his ego is modest - he suffers from excessive attention to his own person. And he does it with youthful maximalism: he speaks to journalists only about work and stubbornly does not comment on his personal life. The injured party in this case is Pavel's girlfriend, eighteen-year-old actress Taya Sia Vilkova.

No, she is not a relative of the actress Ekaterina Vilkova, although she comes from an artistic family and has been removed from the age of ten. As an aspiring star, she needs to grow her fame. In addition, she is in love, and I want to shout about such things to the whole world. Hence the hashtags # tabakusha and # joyful.

The secular debut of the Tabakov-Vilkov couple took place at the premiere of Levon Gabriadze's film "Remove from Friends". Taisiya, who has already starred with Gabriadze, called her boyfriend to the movies. Tabakov accepted the invitation and resignedly put on a suit.

Polina Smirnova and Alexander Sergeenko After parting with Lydia Metelskaya, daughter of the vice-governor of St. Petersburg, Alexander Sergeenko's distracted gaze wandered in space for some time. Finally younger brother couturier Ulyana Sergeenko focused on Polina's model appearance.

In no case should one think that the honored it boy of the Northern capital drew attention to a girl whose ambitions could be a heavy burden on his own gentle shoulders. The girl has a father - Vladislav Smirnov, the main owner of the Regional Hotel Business group of companies.

In addition to her dad, she could probably count on her boyfriend's sister in her career, but Ulyana is still friends with her brother's former passion. It has been noticed: for a year now Metelskaya has been meeting with another young man, but during Moscow visits Ulyanin prefers Rolls-Royce to all other modes of transport.

Alesya Kafelnikova and Nikita Novikov

The seventeen-year-old daughter of tennis player Yevgeny Kafelnikov danced at the Tatler Ball last year, now she has one hundred and fifteen thousand fans on Instagram, so there is someone to choose from. They say that she was the first in a common company to notice the son of the restaurateur Arkady Novikov and subtly put into play all her charm before her years.

The couple spends their holidays alternately with his parents in Porto Cervo, then with her father in Sochi. On the Day of Love, Family and Fidelity, Nikita presented Ales with balloons with the symbols of "United Russia", and for no reason, he gives flowers to her. It is touching that she often calls him her husband - as a joke, but the country is counting on a dynastic alliance with a direct video connection from the registry office.

Vera Panfilova and Ivan Yankovsky One and a half years ago, they talked about breaking off relations between two novice actors. But not everything is so simple. Yes, no woman is able to maintain composure under Ivan's gaze, in which the charisma of Oleg Yankovsky's grandfather is enhanced by the breathtaking beauty of the open eyes of Oksana Fandera's mother.

But Vera Panfilova is still the daughter of rock star Konstantin Kinchev, she studied at the Moscow Art Theater School on the course of Kirill Serebrennikov - she also knows how to wound in the heart. If anyone is able to compete with her in Ivan's life, it is his mother, the main heroine of the life and instagram of a young man.

Olga Kalaeva and Nikita Evlakhov

Entrepreneur Nikita Yevlakhov, son of the former vice president of Transneft, paved the way for his happiness. Next to him is Olga Kalaeva, co-owner of The Rebel brand. Olyn's best friend and Nikita's best friend are husband and wife, so the acquaintance of the new couple did not take place yesterday.

The transition from acquaintance to friendship and from friendship to romantic relationship was long and thorough. But now Nikita, in his usual manner dodging cameras, enjoys a simple life: the two of them ride longboards in parks and fly to St. Petersburg for the weekend.

Our everything, Alexander Sergeevich, was convinced that it would not be found "in Of Russia as many as three pairs of slender female legs. " We found at least six (yes!) On our shoot alone. Half a dozen Moscow talented beauties shared with Living vega how to care for such a property.

Designer of The Rebel brand

“I do not like pale skin, and I am delighted when the skin is tanned and pearlescent, so bronzers and a natural tan are to help me. I do a lot of sports, and it is the tan that emphasizes all my accumulated relief. I don't go to a solarium, but I often fly to sunbathe or use a body cream with a very light self-tanning La mer... And coffee-based scrubs help me to keep my skin toned, I love body scrub Aesop»!

“The secrets of my leaving are simple: I use cream in the morning and in the evening: my beloved is in the bathroom. Nubian heritage , with goat milk, which is enough for me for a long time and natural coconut oil - these are my favorites. I go for a massage three times a week when there is not a lot of work. Sports, massage and beauty products are all that a woman should never give up, and I show love for my feet through several of my favorite sports: wakeboarding, running, crossfit, cycling. "

Founder of Velobeat Cycle Studio

“Most of all I take care of my feet, so I had to open my own cycling studio to hone them to perfection. I pamper my feet with various procedures, epilation and creams. I prefer thick dense textures, I choose according to the principle: which one I liked today, I applied it. In terms of care, I am an ascetic, I actively go in for sports, 3-4 times a week: cardio, running, squats with a barbell and lunges with weights. I prefer the track in the gym to running on the street: it's safer this way. Since she opened Velobeat after I got pregnant, I haven’t had a chance to ride a bike in my studio, but everything is ahead ”.

Model and singer

“Legs are one of the most problematic and favorite parts of my body. If I eat meat and some unhealthy things, I can gain one and a half kg per night, and they will all be on their feet! So I do hot yoga, pole dancing, stretching, and all kinds of diets. I watch my legs with passion: I even take pictures of them every day to make sure they are not getting better. As a cosmetics, I like moisturizers with the scent of cotton and lilies, or berry-floral based on plant extracts. Every month I spend an hour and a half at the spa and lie there, dissolving in special oils. Ten types of oils, mixed with each other, perfectly open the pores, moisturize the skin for four days, after such a procedure, the skin is long as tender as a baby's and smells fragrant. "

Geneticist

“I pay a lot of attention to my feet. I care with yoga, cardio and lots of water. From the simulators I prefer the ellipse, in the spring and summer I run in the parks, occasionally I take part in the races. It goes without saying in terms of foot care is anti-cellulite and lymphatic drainage massages, which I undergo a course every six months. My favorite lymphatic drainage cream, without which life is not sweet - GOAM with a warming effect. When I use it, I see the effect instantly, blood flow and lymph flow improve. My faithful assistants are always at home Shea Butter and coconut oil. In terms of effect, I do not see any difference between them, but the shea butter has to be rubbed in a little longer, so in the summer - coconut, and in the winter - shea. "

Salon owner DryBar

“To take care of my feet, I do yoga, Pilates and dance 3-4 times a week. I also go to Slimbar for procedures, my beloved - "Endosphere"(hardware massage) and T-Shock(wrapping with bandages soaked in herbal infusions). From creams I prefer modeling Italian Dibi... Well heels Gianvito rossi never prevented anyone from making their legs even slimmer. "