How to do SEO promotion yourself. SEO For Beginners - The Basics Of Search Engine Optimization. Open your own company
Hello friends.
This post is not about how or where to start promoting your site yourself. And about how to learn seo, where to start studying this area and become a seo-specialist. Of course, this instruction can also be useful for those who want to promote their site themselves, but I do not consider this a worthwhile investment of time, because if you diligently follow the instructions and read all the information provided, it can take many months, or even whole year! Personally, I think the business owner should be doing business and strategic planning, not trying to do everything on his own. However, if you are a businessman and still decide to dive into the subject area (in order to competently control the performer, and not do everything yourself), I recommend that you study the "Theoretical Base" block and stop there.
What prompted me to write this post and who is it for in the first place?
As the founder and head of the studio "Alaich and Co", during the time from the moment of foundation to the present day, I was able to successfully delegate almost everything, but I consciously reserve two things: processing incoming applications and searching for employees. The second is a very difficult process that has to be optimized from year to year, and sometimes the approach has to be completely changed.
We have learned how to successfully and effectively weed out candidates at the start, so as not to communicate with those who only think and do not really want to study and become a good SEO specialist. Wasting time with such people is not just a pity, but unforgivable and unprofitable for a business. Therefore, at the end of last year, I came up with a non-standard test task for everyone who wants to get training at our company.
But regardless of whether a person plans to get a job in some company, or maybe he has already got there or even wants to learn SEO in order to quietly live in a village on the coast, lead several clients on freelance and enjoy life, you need instructions, a specific training plan and further development of a specialist.
I started by wanting to explain who I wrote this post for. Primarily for all our interns who come to work for the company. Now we are in the process of developing and standardizing the internal instruction for teaching beginners, and I want to supplement it with this post (or supplement the post with instructions?). Secondly, I will discard this post to all candidates who responded to us, completed the test, but have not yet become an intern, and in order not to waste time, I hope these guys will self-study (if they really want to become specialists and work for US). Thirdly, of course, this post is for you, dear readers, and in general for everyone who finds my instructions, and I will be glad if someone uses it to teach their trainees and beginners.
Finally, we have decided for what and for whom this instruction is, which means it's time to get down to the point and start explaining what the requirements are and where to start our journey into the world of SEO.
Do I really want to become an SEO Pro? Is SEO right for me?
From the observations of my colleagues, novices and trainees, I can say that people with a technical mindset cope best with their duties. Ideally - physicists and mathematicians (I myself am a physicist). But if you are a humanitarian, this is not a sentence. As Thomas Edison said, “Genius is one percent of inspiration and ninety-nine percent of sweat” - in other words, success in any endeavor is 99% dependent on the dedication and hard work you put into the business you are doing. Therefore, 1% in favor of a technical mindset, and 99% in favor of perseverance.
Interest and desire - if these two things were not there, the person would not budge at all (not taking into account the need and physical needs), so this is very important, but it is even more important to keep interest for a long time and feed it with new achievements in a career or in working with personal projects.
There is a lot of information ahead of you. Even too big. I see a clear relationship in the development and success of those guys who, in addition to working in the office, are engaged in self-study in the evenings, nights and on weekends. I do not call for such a killer work schedule, I do not recommend depriving yourself of rest, everyday worries and joys. But I hint that at the start, without devoting all your time to training, you will not achieve success (although it all depends on your personal ambitions. After all, for someone just finding any job and getting any salary is already a success).
Do you know where to start? Oddly enough, first you need to learn how to use search engines and find what you are looking for. Believe me, the query "how to use Yandex" does not sound stupid at all. This will help you find very useful help about the search results. And how can you learn how to optimize sites for people and for search algorithms, if you even have no idea what the search engine shows, from what and by what principles the search results are formed.
After studying for 5 years at the physics department, I did not learn much physics, but I learned enough life lessons. And one of them is the following: a stupid person is not the one who asks if he does not understand, but the one who does not ask questions when he does not understand. At the university I was stupid - I didn't ask because I was embarrassed that I would ask some nonsense, I was afraid to seem stupid if my question was too primitive, if I ask what everyone knows ... Only years later I realized how much it was weak position. Always ask if you have a question and have the opportunity to ask!(Again statistics: trainees who ask questions learn much faster and solve problems much faster.)
In addition, SEO is a dynamic field and something is constantly changing in it. One needs to maintain and update one's knowledge, but I am already getting ahead of myself, because in order to actualize something, one must first learn this “something”. So here are four things every SEO should do:
- get a general understanding of CSS and HTML;
- understand the algorithms of the search engines;
- master the basics of website optimization and promotion;
- get acquainted with analytics tools.
And the last thing I want to say at the beginning. I already wrote that I am personally looking for specialists and interns to join our company, and among the candidates I have often heard something like, they say, it / marketing / seo is a very promising industry, there is a future behind it, a lot of money and all that ... I am not against the desire to earn a lot, on the contrary, I support such aspirations, but this should not be a goal, but motivation on the way to achieving a certain goal. And if the question is only about money, then it is better to look at the specialties of a plumber or a welder, I'm not kidding, the salaries there are higher than those of SEOs. This is just my personal wish that you consciously go into this field of activity not only for money, but for other values and bring some values with you.
What an SEO Specialist Should Know
Fundamentals of basics and basic terms SEO should know:
- HTML and CSS(js - optional):
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